Management and Marketing modules
Browse Management and Marketing to find descriptions, what you will learn, how you will be taught, and how you will be assessed.
Level 1
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Step Up to Business module (BU11005)
Develop your academic skills to study Business Management at university, whether or not you have the studied the subject before of have prior work experience.
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Specialist Management English for Business 1 module (BU11006)
Develop your academic writing in the UK university context while focusing on key business concepts, theories, and frameworks.
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Fundamentals of Marketing module (BU12006)
Learn the basics of marketing and how to think like marketers.
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Specialist Management English for Business 2 module (BU12007)
Develop your academic writing in the UK university context while focusing on key business concepts, theories, and frameworks.
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Digital Business and Innovation module (BU12008)
Unleash digital innovation's potential in business.
Level 2
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People and Organisational Behaviour module (BU21003)
Learn how individuals and groups interact within a workplace. You will learn how psychological, social, and cultural factors influence human behaviour.
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Emerging Technologies: the Digital Business Environment module (BU21007)
Understand how marketing, data, and artificial intelligence combine to enhance the business environment and simultaneously present new challenges.
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New Venture Creation and Business Models module (BU21008)
Gain experience of developing a business idea from concept through the stages of the Business Model Canvas.
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Business Law module (BU22001)
Learn about the main legal principles that affect businesses in Scotland and other parts of the United Kingdom.
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Customer Experience in a Digital World module (BU22008)
Customer Experience matters and in this module you will learn how digital tools can be used to assess and enhance the consumer journey.
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Business Internship Module module (BU22009)
Take part in a 30-hour internship alongside timetabled classes where you can enhance your employability skills and improve your career planning
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Introduction to Marketing module (BU22012)
Level 3
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Research Methods and Consultancy Practices module (BU30010)
Learn about Research Methods and Consultancy Practices to understand and learn techniques to gather, analyse, and interpret data.
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Marketing module (BU30013)
This module will introduce the principles and theory of marketing.
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Marketing Strategy module (BU30018)
Learn how to devise plans that achieve marketing goals through target market analysis, customer understanding, and tactical execution.
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Doing Business in Scotland module (BU31004)
During this module you will learn how to launch a new Scottish business onto a national or international market, create a business plan and market your idea.
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Strategic Human Resource Management module (BU31006)
Learn about Strategic Human Resource Management (SHRM) issues and challenges.
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Applied Human Resource Management module (BU31007)
Understand and apply human resource management key practices, including job design, recruitment and selection, performance management, and employment relations.
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Business in Society: Responsibility, Diversity and Geopolitics module (BU31008)
Learn to critically evaluate the role of business in society through social issues.
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Project Management module (BU31009)
Learn the skills required to communicate, collaborate, plan, organise, and oversee tasks to achieve project goals.
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Competition and Market Regulation module (BU31010)
Learn about competition, market regulations, and policy, and how it impacts the performance of markets and the strategic behaviour of firms.
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Sustainability and Digital Marketing in Practice module (BU31013)
You will learn about how sustainability and digital marketing transform business practices. This will also cover building strong relationships with stakeholders
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Operations Management in SMEs module (BU32005)
Learn how to make SMEs work smarter. You will apply proven operations management principles to real business challenges across the UK and beyond
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Big Data Analytics for Business Transformation module (BU32006)
Learn how to use big data analytics for smarter business decisions, develop data roadmaps, and execute projects that drive competitive edge.
Level 4
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School of Business Dissertation module (BU40011)
Learn how to design and undertake an independent, supervised research study, applying the full range of associated skills required to produce a dissertation.
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Understanding and Managing Organisational Space module (BU40014)
Explore the concept of organisational space, how to make the most of the environment not just visually but also for performance and employee wellbeing.
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Marketing Research Project module (BU40025)
Gain experience of real-life market research, covering all stages of the research process, from the problem identification to presentation of the final results.
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Internship Project Report module (BU40027)
During this internship you will have the opportunity to identify and solve a client's problem/policy issue during your summer break between 3rd and 4th year.
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Sustainable Supply Chain Management module (BU41008)
Sustainable Supply Chain Management is the flow of goods, services and data across the supply chain while minimising the environmental and social impacts.
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Rethinking Leadership module (BU41009)
Develop your understanding and practice in leadership by reviewing and comparing traditional and contemporary practices.
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Strategic Management in the 21st Century: Central questions in the Global Economy, Ecology and Ethics module (BU41010)
Develop long-term goals and objectives for organisations then devising plans and strategies to achieve them
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Principles of Marketing Research module (BU41023)
Learn how to collect high quality data to inform marketing decisions for organisations.
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Marketing Communications and Branding for Transitional Change module (BU42008)
In this module, you will learn about marketing communications, and how it changes audience behaviours, attitudes and perceptions.
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Managing Teams and Individuals in a Multicultural World module (BU42009)
You will learn how to develop and improve team performance in a multicultural world, organisations that communicate well are more likely to reach their goals.
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Creative Interventions for Change and Innovation module (BU42010)
You will examine the main ideas to managing change and how these relate to individual, group, and organisational behaviour.
Level 5
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Operations Management and Change module (BU51008)
This module explores how organisations and employees are managed effectively. You'll learn to understand and tackle the challenges leaders face in adding value.
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Marketing as Creative Practice module (BU51015)
Develop your marketing skills creatively by using simulations to apply your knowledge to real examples, putting the theory into practise.
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Customer Experience Design module (BU51017)
You will learn key concepts and skills for designing customer experience.
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Human Resource Management Strategies module (BU51018)
Develop practical people management skills that align with business strategy. Drive organisational success through effective human resources (HR) practices.
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Managing People and Organisations module (BU51024)
Explore effective leadership, teamwork and decision-making within diverse workplaces. You will learn about motivation, ethics, and organisational culture.
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Search Marketing module (BU51025)
The amount of online content increases hourly, you will learn how to conduct a successful Search Marketing campaign to ensure your content is easily found.
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Place Branding for Cities, Regions and Countries module (BU51026)
Learn to develop effective place brand strategies at city, region, and country levels.
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Cross-Cultural Management module (BU51027)
Learn about managing people, teams and organisations across different cultures, what issues may emerge and how they can be resolved.
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Digital Asset Management module (BU51030)
Digital Asset Management (DAM) examines how companies use DAM systems to optimise the use of their digital assets such as image and video files.
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Managing and Leading in Sports module (BU51031)
Explore the challenges of managing sports teams in terms of coaching and team performance; and the community engagement in branding, marketing, and sponsorship.
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Political Marketing module (BU51045)
Explore how political organisations use political marketing strategy, political branding, political marketing communications, and political marketing delivery
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Sales Management and Strategies module (BU51046)
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Contemporary Trends in Global Economy module (BU51047)
Learn critical insights and strategic acumen. This will allow you to lead in today's dynamic global economy and shape the future of international business
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Professional Business Project module (BU51604)
Apply learning to a practical setting. You will integrate observed practice of a focused area of business
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Leading Strategic Change module (BU51605)
You will learn about the leadership of strategy implementation and change. You will learn about the processes involved in this
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Co-operative work-based report module (BU51706)
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Marketing Management and Strategy module (BU52008)
Learn about core concepts, strategies and skills required in marketing management.
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International Human Resource Management module (BU52021)
Embrace diversity, change, and social responsibility in International HRM by unlocking cultural management skills for inclusive, sustainable workplaces.
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Digital Marketing module (BU52025)
Learn and practise key marketing skills including website design, social media strategy, search engine optimisation, content marketing, and analytics.
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Strategic Management & Organisational Analysis module (BU52031)
Explore strategic management through real-world cases, simulations, and critical analysis to develop practical skills for complex global business environments
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Project Management Processes module (BU52032)
This module will help you learn the key steps and skills needed to manage projects well
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Leadership and Decision Making module (BU52033)
Learn about the most important leadership and decision making skills required by managers to help contribute to an efficient and modern organisation.
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Stakeholder Management and Business Ethics module (BU52034)
This module will describe the key concepts and theories of stakeholder management, reputation management, and business ethics.
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International Marketing Project module (BU52037)
A core independent research module that runs over the summer. Choose from an internship report, a consultancy style report or a literature based report.
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Brand Management and Strategy module (BU52039)
Learn about the core concepts, strategies and skills required to manage a brand.
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Practicing Entrepreneurship : Starting your business module (BU52040)
Immerse yourself in the world of entrepreneurship and gain invaluable experience, exploring key factors that contribute to entrepreneurial success or failure.
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Managing the Multinational Enterprise module (BU52046)
Learn about Multinational Enterprises (MNE's) and how they impact the societies they operate in.
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International Marketing Strategy module (BU52050)
Learn to develop an international marketing strategy to support sustainable and ethical business development.
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Social Media Marketing module (BU52051)
Learn how to create sustainable and socially responsible content for popular social media platforms.
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Qualitative methods module (BU52052)
Learn about various qualitative research methods and it's application in formulation and analysing data.
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Managing International Trade and Investment module (BU52056)
Examine the economic theory behind international trade and investment. You will explore market structures, trade policy, exchange rates, and more
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Talent Management module (BU52060)
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Performance Management module (BU52062)
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Managing Politics and Government module (BU52063)
Explore the concepts and tools of Political Management used by political organisations such as political parties, government and campaigns
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Management Project Report module (BU53003)
A core independent research module that runs over the summer. Choose from an internship report, a consultancy style report or a literature based report.
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