New Venture Creation and Business Models module (BU21008)

Gain experience of developing a business idea from concept through the stages of the Business Model Canvas.

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Learn how entrepreneurial business ideas are developed, new products/services are researched and how to present a Business Model Canvas.

You will consider both the social and economic impact of your idea. This commercial awareness will benefit your career, whether you are considering an entrepreneurial route or employment.

You will develop your critical awareness of entrepreneurial enterprise, working in a small group to generate, evaluate and act upon your own entrepreneurial ideas. You will develop business and market awareness as well as personal motivations and risk-tolerance.

What you will learn

In this module, you will:

  • share ideas as a group to find a viable enterprise idea
  • conduct market research to ensure your idea is economically feasible
  • understand the social and ethical impact of your enterprise
  • calculate the funding required to start the enterprise
  • identify the roles required for your enterprise and if any additional employees will be required
  • develop all sections of the Business Model Canvas

By the end of this module, you will be able to:

  • understand the key concepts of entrepreneurship
  • understand current entrepreneurship practice
  • evaluate the potential of a new or existing business venture
  • formulate a business model canvas for a new enterprise
  • present your plans, in a clear and effective manner
  • express yourself reflectively
  • critically assess your learning
  • work effectively as part of a small group

Assignments / assessment

  • Individual Essay (70%)
  • Business Model Canvas Report (30%)

This module does not have a final exam.

Teaching methods / timetable

Classes are interactive and group discussion forms a key part of the experience as students learn from each other’s experience as well as the module tutors. Guest speakers include entrepreneurs and industry experts to better understand the theories in a practical situation.

Week Topics covered
1 Introduction to the module
2 Analysing existing enterprises /entrepreneurs
3 The Big Idea: generating and evaluating business ideas
4 The Value Proposition and Business Model Canvas
5 Market Research
6 Reading week
7 Marketing and customers
8 Numbers count: an introduction to costing & budgeting
9 Business Model Canvas
10 Business Model Canvas
11 Sustainability and ethics

There are 11 weeks of teaching. For this module, the exact dates of teaching and/or reading weeks are to be confirmed.


This module is available on following courses: