Digital Marketing

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Credits

20

Module code

BU52025

Brand Media and Digital Marketing will teach you modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy. This module aims to inform knowledge and understanding of the contemporary marketing communications environment, online and offline; focus on the digital media environment and its influence on culture, consumers and consumption to develop critical reasoning skills in the context of applications of interactive information and communication technology (ICT) to business and social processes; introduce participants to the elements of website design, blogging, and social media platforms; critically evaluate content generation and related marketing communications strategies and explore offline and online integration, consumer engagement and related metrics and analytics.