Social Media Marketing module (BU52051)

Learn how to create sustainable and socially responsible content for popular social media platforms.

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Module code


Social media marketing promotes products, services, or brands through various social media platforms. It involves creating and sharing engaging content, interacting with users, running targeted advertisements, and analysing data to reach and engage a target audience, increase brand visibility, and drive desired business outcomes.

As social media continues to grow, it is essential businesses understand and know how it can benefit them, allowing them to reach large audiences, build brand awareness, engage with customers, and drive website traffic and sales.

What you will learn

In this module, you will learn how to set up and manage an active social media presence for a fictitious sustainable brand.

You will also:

  • learn the history and the rapidly changing face of the social media industry and its impact on the marketing environment
  • explore the challenges and opportunities social media presents from the perspectives of organisations, consumers, and brands
  • explore how consumers and brands can best use social media within evolving social communities, focusing on creating appropriate and ethical content to drive engagement
  • evaluate the digital marketing environment of organisations/brands and discuss strategies to promote engagement and excitement for future success in a socially responsible manner
  • practical experience in creating a social media presence for a fictitious sustainable brand across popular social media platforms

An expert practitioner in social media marketing leads this module which enhances the employability of the tactics and strategies you learn and ensures the module is relevant in today's business world.

Assignments / assessment

The module is assessed through a mix of group and individual work.

  • Group work (30%) - to assess the practical ongoing use of social media through the duration of the module
  • Coursework 1 (30%) - individual piece of work to explore a strategic element of devising a social media presence
  • Coursework 2 (40%) - individual piece of work focussing on ethical elements of social media marketing. Due at the end of the semester

This module does not have a final exam.

Teaching methods / timetable

You will be taught through two hour seminar-style sessions, which will be practical and participatory.

Classes will be delivered and recorded through the VLE, but attendance in the classroom is expected.


This module is available on following courses: