Practicing Entrepreneurship : Starting your business module (BU52040)

Immerse yourself in the world of entrepreneurship and gain invaluable experience, exploring key factors that contribute to entrepreneurial success or failure.

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This module goes beyond theory, allowing you to apply your knowledge and develop practical entrepreneurial skills. You will put the theories of entrepreneurship into practise after learning about the contemporary issues, challenges, and opportunities that exist. You will gain a deeper understanding of the entrepreneurship and the required skills. Prepare to embark on a journey of discovery, growth, and insight as you unlock the secrets to entrepreneurial achievement.

What you will learn

In this module, you will:

  • unravel the complexities of launching a business
  • gain the skills to critically assess markets, customers, and industry to ensure the viability and long-term success of your business idea
  • discover the profound impact of business start-ups on the economy and delve into the intricacies of entrepreneurial know-how
  • unleash your creativity, refine your negotiation abilities, cultivate a powerful network, and master the art of selling
  • develop a deep understanding of the multifaceted world of entrepreneurship and emerge equipped with the essential skills and knowledge to thrive in the dynamic business landscape

By the end of this module, you will be able to:

  • apply your knowledge of entrepreneurial concepts and actively hone your skills in a practical setting
  • understanding policies for entrepreneurs and SMEs
  • expand your entrepreneurial capabilities and delve into the art of creativity
  • navigate the intricacies of the entrepreneurial process
  • recognise opportunities and embrace the boundless possibilities of the entrepreneurial landscape
  • reflect and explore the feasibility of entrepreneurship as a personal career path

Assignments / assessment

  • Group report (30%)
  • Individual elevator pitch (20%)
  • Individual learning reflection (50%)

This module does not have a final exam.

Teaching methods / timetable

This module will be delivered by a combination of lectures, group discussions, and workshops (supervised sessions) to support your learning.

Active learning, with team work to encourage interaction and sharing of experience, with examples from ‘real life’ will enable you to actively set up a business.

Classes are a mix of on campus and online and are two hour blocks often split between a formal lecture and a class discussion or workshop.

Expect to have read and researched in advance, as well as work within your groups and participating in class discussion.

There are 11 weeks of teaching. For this module, the exact dates of teaching and/or reading weeks are to be confirmed.


This module is available on following courses: