Managing the Multinational Enterprise module (BU52046)

Many businesses now operate across different countries and continents and this creates unique issues. By understanding the structure and strategies of these enterprises it can help you both in seeking employment with one but also understanding their impact on your sector and society.

What you will learn

• the history and development of multinational enterprises
• how they have evolved to the current day
• understand the stakeholders impacted by multinational enterprises and their perspective
• the organisational culture and performance in international business
• about alternatives in multinational environments, with consequences for different stakeholders
• the roles of multinational enterprises in relation to the society.

By the end of the module you will:

• understand the management environment of multinationals, their impact on culture and marginalised stakeholders
• be able to analyse, critically review and interpret the theory of multinational companies
• consider multinational business strategies and the inequalities of global business activities
• have critical awareness of the hierarchy of workers in multinationals, and the power these enterprises have both internally and externally.

Assignments / assessment

• individual poster submission (30%)
• individual 1,500 word essay (70%)

This module does not have a final exam.

Teaching methods / timetable

You will learn by taking a hands-on approach, both in online lectures and in-person tutorials. You will be provided with an essential reading list ahead of tutorials, to allow you to read in advance and be ready to discuss as a group.