Strategic Management & Organisational Analysis module (BU52031)

This module will help you understand how organisations create, implement, and evaluate strategies in today's fast-changing and competitive global environment.  

You’ll explore how leaders make strategic decisions by looking at both internal capabilities and external market conditions. Strategy is not only about planning. It also shapes purpose, identity, and action in complex business contexts.

You’ll study both classic and modern theories of strategy, and learn how to apply these ideas to real-world business cases. Through case studies, teamwork, and interactive activities, you’ll develop your ability to think critically and solve problems creatively.

You don't need any prior knowledge of accounting, marketing, or economics. The module draws on insights from these disciplines to give you a rounded understanding of strategic thinking.

You’ll finish the module with practical skills you can use in business, entrepreneurship, or any professional setting.

What you will learn

In this module, you will:

• understand the foundations of strategic management and organisational analysis
• explore different perspectives on strategy-making and the complexities of business reality
• analyse internal resources and external environments to support strategic decisions
• apply strategic tools and models to real-world scenarios
• develop and evaluate corporate, business, and operational strategies
• learn how international business, marketing, accounting, and entrepreneurship contribute to strategic thinking
• enhance your ability to communicate ideas and recommendations clearly and persuasively
• build critical thinking, global awareness, and collaboration skills

By the end of this module, you will be able to:

• explain key theories and approaches in strategic management
• assess the internal strengths and weaknesses of an organisation
• evaluate external market opportunities and threats
• apply strategic frameworks to real-world case studies
• formulate practical recommendations for business strategy
• communicate your analysis and proposals effectively in written and spoken form
• work collaboratively to solve strategic problems in group settings

Assignments / assessment

You will be assessed through two structured case study-based assignments that test your understanding, critical thinking, and application of strategic management principles in real-world scenarios.

1. Case study report 1 – 60%
   • Prepare a structured analytical report (1500 words) responding to the assessment questions using only the information provided in the case study and exhibits
2. Case study report 2 – 40%
   • Follows the same format and expectations as report 1
   • Builds on the skills developed in the first assignment, with increased complexity and depth

Teaching methods

• Lectures – Core theories, models, and concepts in strategic management will be introduced with real-world examples
• Tutorials – Smaller group sessions for discussion, clarification, and applying concepts to practical scenarios
• Case study analysis – In-depth examination of real and simulated business cases to develop critical thinking and strategic decision-making skills
• Group work – Team-based problem-solving tasks to encourage collaboration, diverse perspectives, and leadership
• Interactive exercises – Activities such as SWOT analysis, strategic mapping, and scenario planning to build hands-on experience
• Video content and digital resources – Use of multimedia to illustrate complex concepts and contemporary strategic issues
• Peer-to-peer learning – Structured opportunities to present ideas, give and receive feedback, and learn from classmates

Special feature: You will participate in strategy simulation exercises where you take on executive roles to make real-time strategic decisions under pressure. This helps bridge theory and practice in a dynamic learning environment.