Qualitative methods module (BU52052)
Learn about various qualitative research methods and it's application in formulation and analysing data.
Credits
20
Module code
BU52052
Level
5
School
School of Business
Discipline
Management and Marketing
You will develop your capacity to be a qualitative researcher. You will do this by:
- gaining an appreciation of the nature and benefits of qualitative research methods
- acquiring awareness of multiple qualitative research approaches, data collection and analysis methods
- reflecting on the nature and appropriateness of different qualitative research approaches and data collection and analysis methods. You will reflect on this in regards to your proposed research
- developing an in-depth plan for your proposed research. This will involve a specific qualitative research approach, data collection and data analysis method
What you will learn
You will learn an awareness of a multiple of qualitative research approaches and methodologies. These will guide you when you develop a plan for data collection and analysis methods. You will be able to develop this in a way that is appropriate for your proposed research. Topics will include:
- Benefits of qualitative research
- The researcher and reflexivity
- Qualitative research approaches and philosophy
- Qualitative research data collection methods
- Qualitative research data analysis methods
- Careers in qualitative research
By the end of this module, you will be able to:
- understand the nature of qualitative research
- be aware of multiple qualitative research approaches, data collection and analysis methods
- show in-depth knowledge of a specific qualitative research approach, data collection and data analysis method appropriate for proposed research
- appreciate the value of qualitative research methods
- engage in reflection on the choices qualitative researchers make. This will be in terms of qualitative research approach
- appreciate diverse qualitative research data collection and analysis methods
- reflect on the appropriateness of different qualitative approaches for proposed research. You will also be able to reflect on the appropriateness of data collection and analysis methods as well
- reflect on potential qualitative research approaches and methods
- consider the suitability of different qualitative research methods for proposed research
- create a plan for qualitative research. This will cover chosen approach, and data collection and analysis methods
Assignments / assessment
The coursework comprises the following:
- Qualitative research approach reflection (30%)
- Qualitative Data Analysis and Collection Plan (70%)
This module does not have a final exam.
Teaching methods / timetable
Teaching will help you to explore your chosen research approach and data collection and analysis methods. This will involve:
- short lectures
- workshop exercises
- group discussion
- online learning materials and reading recommendations