Qualitative methods module (BU52052)

Learn about various qualitative research methods and it's application in formulation and analysing data.

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In this module, we introduce you to the powerful tool of qualitative methods that researchers use to understand and interpret the complex aspects of human behaviour and experiences. Unlike quantitative research, which focuses on numbers and statistical analysis, qualitative research delves into the richness and depth of subjective perspectives, exploring meanings, motivations, and social interactions.

What you will learn

You will engage in interactive activities that foster independent learning, and time management. The learning contents include:

  • introduction to qualitative methods
  • positionality and Ethics of Research
  • philosophical assumptions in qualitative research
  • developing a research question and planning a research project
  • develop a research question and evaluate existing knowledge
  • qualitative research design
  • collecting qualitative data: interview, observation, archival
  • qualitative data analysis
  • crafting research proposal

By the end of this module, you will be able to:

  • critically analyse literature
  • design, analyse, and interpret qualitative data
  • appreciate the advantages and challenges of qualitative methods
  • apply your learning to create your own research proposal and plan your own research project
  • enhance writing skills for business and management research
  • reflect on the theoretical and practical issues underlying qualitative research
  • prepare for the practical aspects of conducting qualitative methods

Assignments / assessment

The coursework comprises the following:

  • short project (30%)
  • research proposal (70%)

This module does not have a final exam.

Teaching methods / timetable

This module adopts a hybrid approach of combining tutorials and conducting private studies. The module learning takes place through videos, review notes, examples, and tutorial questions.


This module is available on following courses: