Search Marketing module (BU51025)

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Credits

20

Module code

BU51025

The aim of the Search Marketing module is for students to understand the planning, execution and measurement of search marketing campaigns including search advertising and optimisation and is suitable for anyone who would like to pursue a career or enhance their marketing knowledge in this area. The module is suitable for participants with any level of skill or experience and will prepare them to engage specifically with search marketing within the overall digital marketing domain.