Teaching and assessment for International Business with Marketing MA (Hons)

Fundamentals of Marketing introduces core concepts of product, price, promotion, and distribution. Study market research, consumer behaviour, and branding strategies. You will create compelling marketing campaigns, target audiences, and adapt in dynamic markets. These skills will help you to drive business growth and connect products with customer needs.

Learn how humans have shaped the economic world from our origins through to Industrialisation and now how technology is used.

Exchange, trade and internationalisation have all influenced how our lives and economic markets operate. By understanding the past of economics you will better understand the complexities of modern day economics.

This module provides an overview of key processes that drive life on Earth. This will cover concepts such as:

• the atmosphere and climate processes
• the influence of oceans
• the diversity and functioning of the biosphere

You will learn about key dimensions of the concept of an unequal world in human and environmental systems. This will cover topics like:

• development
• vulnerability
• underlying causes
• global inequalities
• pressures on environmental resources
• links to environmental hazard

Revolutions is a key concept in modern political and intellectual history. But why do we refer to particular political event as 'revolutions'? How does the label 'revolution' affect how political ideologists and historians have interpreted the significance, the causes and consequences of highly complex and turbulent events in modern history.

This module studies the exchange of goods, people, and ideas that tied together Europe, Africa, and the Americas.

It explores the origins of globalization and provides a comparative understanding of the development of European empires in Africa and the Americas.

Mathematics 1A is an introductory mathematics module.

It covers fundamental concepts such as algebra, calculus, and geometry.

The topics covered provide a solid foundation for more advanced studies. Skills covered include:

• learning to solve equations
• understand functions
• analyse graphs

Mathematics 1B builds on the foundational concepts introduced in Mathematics 1A. You will be introduced to matrices. You will learn about the use of vectors in 3D geometry, integral calculus, and basic differential equations. It ensures you are well-prepared for future studies in a maths or other numerate degree courses.

You will develop basic linguistic knowledge. You will learn cultural awareness and transferable communication skills. These will be of use to you in your personal and professional life.

You will work within the level of A1 of the Common European Framework of Reference for Languages (CEFR).

You will develop linguistic knowledge, cultural awareness, and transferable communication skills. This will be of use to you in your personal and professional life.

You will work within the level of A2-B1 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.

Develop basic linguistic knowledge, cultural awareness, and transferable communication skills. These will be of use to you in your personal and professional life.

You will work within the level of A1 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of A2

You will develop linguistic knowledge, cultural awareness, and transferable communication skills. This will be of use to you in your personal and professional lives.

You will work within the level of B1 to B2 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.

This module introduces philosophy through the works of Plato. It addresses the question: 'What does it mean to live a good life?' through reading, understanding, and critically discussing Plato's dialogues and a range of later philosophical approaches to ethics.

This is a dynamic course on modern philosophy that explores the realms of thought and reality. It uncovers the minds that shape today's philosophical discussions, as it dives into the rich tapestry of contemporary philosophy.

You will develop basic linguistic knowledge. You will learn cultural awareness and transferable communication skills. These will be of use to you in your personal and professional life.

You will work within the level of A1 of the Common European Framework of Reference for Languages (CEFR).

You will develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within the level of A2-B1 of the Common European Framework of Reference for Languages (CEFR) in all skills areas.

Develop basic linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within the level of A1 of the Common European Framework of Reference for Languages in all skills areas and selected skill areas of A2

You will develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional lives. You will work within the level of B1 to B2 of the Common European Framework of Reference for Languages (CEFR) in all skill areas.

Psychology is the study of the mind and behaviour. This module provides a broad overview of the diversity of core topics that make up psychological science.

You will learn about key theoretical concepts in psychology, and explore the methods used by psychologists to understand the mind.

Psychology is the study of the mind, brain, and behaviour. The module cover core topics in social Psychology and cognitive Psychology with more depth.

You will also learn of the statistical methods used to test psychological questions.

As mobile, social, cloud, and big data come together we see the emergence of digital business strategy. Acquire the ability to leverage digital technologies to transform the customer value equation and drive competitive advantage.

Macroeconomic decisions are made every day that impact our lives, you will learn more about these Policies and how governments make their decisions.

Using Econland, an economic simulation game, you will have the chance to make the Macroeconomic decisions and learn how the theories work in practise.

This module will provide work experience alongside university study to further enhance employability and help you plan for your future.

It will suit students who can bring a professional attitude to their internship and are keen to take practical steps towards developing transferable skills for their future.

This module is designed for students who wish to understand the nature and extent of inequality, the issues it creates on both a local and global level and possible solutions.

In-person customer experiences are now no longer separate from the digital world, with online reviews, social media tags, online ordering and delivery tracking. You will be encouraged to develop your own ideas of how these two worlds can combine to give the best possible level of service.

The module focuses on three main themes:

• geological resources
• soil science
• satellite remote sensing

This allows you to examine deep time to modern processes, to understand the Earth as a system, to examine resource use and extraction, and how we monitor Earth systems.

This module develops core knowledge and skills for Environmental Science. There is a focus on three main themes:

• environmental chemistry
• ecology and population biology
• renewable energy

This module covers key sub-disciplines in human geography. You will explore different social, cultural, and political issues in the contemporary world

This module explores key concepts and theories developed by physical geography in order to interpret and understand landforms, water, and landscape evolution.

Covering the period 1603-c.1939, this module explores Scotland's interactions with the outside world.

Organised around cross-cutting themes like emigration, empire, trade, warfare, religion, and identity, the module's primary aim is to understand how Scotland fitted into the broader British, European, imperial, and global contexts.

You will learn about a key structure called a vector space.

Some of the simplest vector spaces are subsets of the 3-dimensional space in which we live. There are many other sets that share this structure.

You will learn more about solving differential equations.

Previously seen concepts such as linear independence, basis and null spaces are explored. This will be in the context of matrix algebra.

Concepts such as determinants and eigenvalues will be introduced.

Learn about partial derivatives and their properties.

Study integration of multi-variable functions including techniques such as change of variables.

Develop linguistic knowledge, cultural awareness, and transferable communication skills. These will be of use to you in your personal and professional life.

You will work within level A2 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of B1.

Develop extensive linguistic knowledge, cultural awareness, and transferable cognitive and communication skills. These will be of use in your personal and professional lives.

You will work within levels B1 (all skill areas) and most skill and topic areas of B2 of the Common European Framework of Reference for Languages (CEFR)

Develop linguistic knowledge, cultural awareness and transferable cognitive and communication skills. These will be of use to you in your personal and professional lives.

You will work within level B1 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of B2.

Develop extensive linguistic knowledge, cultural awareness, and transferable cognitive and communication skills. These will be of use to you in your personal and professional lives.

You will work within the level of B2 (all skill areas) of the Common European Framework of Reference for Languages

This module illuminates the transformative impact of 20th-century philosophical movements on our understanding of existence and reality.

From existential angst to the exploration of Dasein, you will critically engage with pivotal writings that have shaped modern philosophy and continue to influence our understanding of life and existence.

In this module, we delve into the fascinating world of art and aesthetics, exploring why some philosophers have sought to defend the value of beauty in the modern world, and why some argue good art without being beautiful is in fact one of the great achievements of 20th century art.

This module introduce you to the key theories and contemporary issues that animate the field of IR.

The first section focuses on the processes and dynamics of cooperation and conflict at the international level.

The second section concentrates on issues of compliance with international rules and competition among actors.

This module is designed to introduce students to the methodology and practice of comparative politics.

It achieves this by systematically examining key thematic and methodological issues in the comparative study of contemporary political systems.

Develop linguistic knowledge, cultural awareness, and transferable communication skills which will be of use to you in your personal and professional life. You will work within level A2 of the Common European Framework of Reference for Languages in all skill areas and selected skill areas of B1.

Develop extensive linguistic knowledge, cultural awareness, and transferable cognitive and communication skills which will be of use in your personal and professional lives. You will work within levels B1 (all skill areas) and most skill and topic areas of B2 of the Common European Framework of Reference for Languages (CEFR)

Develop extensive linguistic knowledge, cultural awareness, and transferable cognitive and communication skills which will be of use to you in your personal and professional lives. You will work within the level of B2 (all skills areas) of the Common European Framework of Reference for Languages

This module provides a grounding in theory and methods in contemporary experimental psychology.

It will give you a broad overview of the structure and functional consequences of the human mind, covering topics such as neuropsychology, sensation and perception, language, and thinking and deciding.

This module examines the business environment with a focus on developing and growing a business in Scotland.

You will learn about how sustainability and digital marketing transform business practices. This will also cover building strong relationships with stakeholders

We live in an ever-increasing digital world with Big Data being collected in most areas of life; businesses need to be aware how to analyse this Big Data to be prepared for a digital future and the possibilities of future transformation.

Using analytic tools and macroeconomic models you will learn how behaviours change based on short or long term decision making.

With these assumptions you will then explore government policy and understand the impact when assumptions are not correct.

Strategic Human Resource Management (SHRM) focuses on aligning Human Resource (HR) practices with the long term goals of an organisation.

Learn how the policies and practices of SHRM change the scope of both HR practitioner and line manager roles.

You will learn about the performance of markets and the strategic behaviour of firms, the field of Industrial Organisation (IO) and market design. You will be introduced to imperfect competition, cooperation between firms, and common regulations such as anti-trust laws. 

You will develop core skills to help you after graduation, including presenting data and carrying out economic analysis for both specialist and non-specialist audiences, plus how to write projects and consultancy reports.

As part of a small group of students, you will form a small consulting team. Your team's task will be to provide marketing research insights to your assigned client, a stakeholder either internal or external to the University.

The course will provide an introduction to marketing research, a range of techniques to collect information to help organisations take informed marketing decisions.

You will concentrate on the design of market research projects, how market research data is collected, and the implications this has for analysis.

In this module, you will think about marketing communications both strategically and critically.

You will explore how marketing communications help brand building, how they can be used to change consumer attitudes and behaviours and how these persuasion processes can be done in an ethical manner.

Uncertainty and information gaps play a key role in shaping individual and corporate behaviours or the amount of Risk they are willing to take. When faced with uncertain outcomes or incomplete information about market conditions, individuals and corporations tend to adopt cautious strategies having a large impact on the economy.

You will be informed about a limited number of microeconomic policy issues of current interest.

This module will illustrate how economists can contribute to the policy process by helping in the formulation of policy problems, the design and implementation of policies, and the evaluation of their performance.

Understanding how changes in demand and supply impact output and prices is one of the key theories of Macroeconomics.

In this module you will learn a variety of business cycle models used in the modern macroeconomic framework to better understand the world we live in and the importance of macroeconomics.

Macroeconomic policy refers to government actions aimed at managing a country's economy as a whole.

Such measures are used to stabilise inflation, promote economic growth, reduce unemployment, and maintain overall economic stability.

This module provides an introduction to game theory and its applications to economics.

The basics of strategic thinking, such as ideas of dominance and Nash equilibrium, are discussed.

Afterward, the theory is applied to different games studied by economists. The theoretical predictions are confronted with the laboratory experiment results.

This is a practitioner-taught creative writing module.

In this module we ask what it means to write creatively about the environment, realising how creative writing (poetry, prose, dramatic, and innovative/hybrid forms) might relate to current debates about the environment.