Teaching and assessment for International Business with Marketing MA (Hons)

Learn about current Economic and Business issues from a global perspective. Theories of economics will be applied to modern problems with global impact. You will have the chance to put models into practise understanding how Economics can help both understand and improve the world we live in. 

Gain an introduction to the two main areas of business accounting:

• Financial Accounting - preparation of information for external stakeholders
• Management Accounting - preparation of information for use within the business

This will help your understanding of accounting in a business context regardless of your degree.

This module introduces you to the tools used to analyse how an economy works.

You will develop the skills necessary to explain and understand many economic, social and political issues, such as inflation, environmental regulation and policies concerning unemployment.

Fundamentals of Marketing introduces core concepts of product, price, promotion, and distribution. Study market research, consumer behaviour, and branding strategies. You will create compelling marketing campaigns, target audiences, and adapt in dynamic markets. These skills will help you to drive business growth and connect products with customer needs.

Learn how humans have shaped the economic world from our origins through to Industrialisation and now how technology is used.

Exchange, trade and internationalisation have all influenced how our lives and economic markets operate. By understanding the past of economics you will better understand the complexities of modern day economics.

This module explains how an organisation uses, develops and implements information technology and systems. It focuses on the impact of technology on the accounting function and profession.

This module covers the micro aspects of the economy by focusing on the basic theories of consumer and firm behaviour under various settings.

You will learn about the conditions in which markets will or will not produce desirable outcomes and the role of government in improving the operation of markets.

Be introduced to basic mathematic concepts for economic related programmes. It covers the essential mathematical tools such as calculus and matrix algebra. It is introductory in nature, starting from the absolute basics and works up.

An introduction to the decisions made by a financial manager, such as investment decisions, risk analysis, working capital management based on financial data and using spreadsheet packages such as Excel. 

Macroeconomic decisions are made every day that impact our lives, you will learn more about these Policies and how governments make their decisions.

Using Econland, an economic simulation game, you will have the chance to make the Macroeconomic decisions and learn how the theories work in practise.

In-person customer experiences are now no longer separate from the digital world, with online reviews, social media tags, online ordering and delivery tracking. You will be encouraged to develop your own ideas of how these two worlds can combine to give the best possible level of service.

This module will provide work experience alongside university study to further enhance employability and help you plan for your future.

It will suit students who can bring a professional attitude to their internship and are keen to take practical steps towards developing transferable skills for their future.

The module focuses on the theoretical framework and regulatory background of financial reporting and the accounting treatment of particular transactions.

You will also prepare and analyse single-entity financial statements.

This module is designed for students who wish to understand the nature and extent of inequality, the issues it creates on both a local and global level and possible solutions.

Microeconomic analysis is the study of individual economic units such as households, firms, and markets to understand their behaviour and decision-making processes. It examines factors like supply and demand, pricing, production, and consumer choices to provide insights into the allocation of resources and economic efficiency.

You will be introduced to marketing strategy principles and theory and gain a practical understanding of their methods.

The module will focus on the strategic marketing planning process by exploring the various steps of strategy development and creating a strategic marketing plan for real-life clients.

Business Analytics uses data, statistical methods, and models to extract meaningful insights and support decision making in business.

It involves collecting, analysing, and interpreting data to identify patterns, trends, and relationships that can be used to optimise business strategies and operations.

Using analytic tools and macroeconomic models you will learn how behaviours change based on short or long term decision making.

With these assumptions you will then explore government policy and understand the impact when assumptions are not correct.

You will learn how economic theories are used to explain how a rational person may act but more importantly that humans often make irrational decisions based on biases, heuristics, and social influences. This is a different perspective of economics with people based at the centre of how people make decisions.

Strategic Human Resource Management (SHRM) focuses on aligning Human Resource (HR) practices with the long term goals of an organisation.

Learn how the policies and practices of SHRM change the scope of both HR practitioner and line manager roles.

Understand and apply human resource management key practices, including job design, recruitment and selection, performance management, and employment relations. This module uses a case study approach, helping you to synthesise your knowledge and develop a critical appreciation of human resource management practices in a business context.

You will learn about the performance of markets and the strategic behaviour of firms, the field of Industrial Organisation (IO) and market design. You will be introduced to imperfect competition, cooperation between firms, and common regulations such as anti-trust laws. 

You will develop core skills to help you after graduation, including presenting data and carrying out economic analysis for both specialist and non-specialist audiences, plus how to write projects and consultancy reports.

You will learn how organisations aim to meet their long term goals and objectives by implementing a business strategy.

As part of a small group of students, you will form a small consulting team. Your team's task will be to provide marketing research insights to your assigned client, a stakeholder either internal or external to the University.

The course will provide an introduction to marketing research, a range of techniques to collect information to help organisations take informed marketing decisions.

You will concentrate on the design of market research projects, how market research data is collected, and the implications this has for analysis.

Uncertainty and information gaps play a key role in shaping individual and corporate behaviours or the amount of Risk they are willing to take. When faced with uncertain outcomes or incomplete information about market conditions, individuals and corporations tend to adopt cautious strategies having a large impact on the economy.

This module will give you the independent research and evaluation skills necessary to analyse a complex issue or problem within the areas of accounting, finance or management and to define conduct and report on a substantial piece of empirical research in the area.

You will be informed about a limited number of microeconomic policy issues of current interest.

This module will illustrate how economists can contribute to the policy process by helping in the formulation of policy problems, the design and implementation of policies, and the evaluation of their performance.

Understanding how changes in demand and supply impact output and prices is one of the key theories of Macroeconomics.

In this module you will learn a variety of business cycle models used in the modern macroeconomic framework to better understand the world we live in and the importance of macroeconomics.

Macroeconomic policy refers to government actions aimed at managing a country's economy as a whole.

Such measures are used to stabilise inflation, promote economic growth, reduce unemployment, and maintain overall economic stability.

This module provides an introduction to game theory and its applications to economics.

The basics of strategic thinking, such as ideas of dominance and Nash equilibrium, are discussed.

Afterward, the theory is applied to different games studied by economists. The theoretical predictions are confronted with the laboratory experiment results.