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This module provides the foundations for the further study of economics and is analytical in character. The focus is upon the inter-relationship between three fundamental ideas: (a) marginal analysis as the basis of decision making; (b) notions of equilibrium; (c) optimisation subject to constraints. It will also will provide a firm foundation in economic analysis while applying this to a specifically business related context. This module focuses on the economic behaviour of firms and will consider the nature of strategic choice by the firm and examine alternative models of firm behaviour.