Business Strategy module (BU40019)

You will learn how organisations aim to meet their long term goals and objectives by implementing a business strategy.

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Module code


You will learn about the reasons that organisations exist when it is possible for the economy to exist without them. The need for these organisations to have their own strategies and how they monitor and adapt them to ensure they have a place in the market.

What you will learn

In this module, you will:

  • assess, from an economic perspective, strategic decision making in modern business organisations
  • provide an extensive examination of the theories, techniques and tools used by managers to formulate, implement, and evaluate strategies designed to establish and maintain competitive advantage
  • understand the importance of developing a historical perspective on the theoretical underpinning of strategic theory

By the end of the module you will be able to:

  • discuss economic concepts and principles relevant to the assessment of business strategy
  • apply principles and reasoning relevant to business strategy to a variety of applied case studies
  • understand the extensive nature and influence of market environments and institutions on business strategy
  • apply core economic theory and models of imperfect competition to the applied topics in a logical manner
  • review and synthesise published work on a range of economic issues
  • provide insights and contribute to the design and evaluation of strategy from an economic perspective

Assignments / assessment

  • 2,500 word essay (30%)
  • presentation (30%)
  • final essay (40%)

This module has no final exam

Teaching methods / timetable

You should expect a combination of weekly lectures and tutorials, a reading list will be provided in advance to allow you to come to class prepared and ready to participate.

Week Topics covered
1 No teaching
  Class organisation and group allocation



The historical development of business strategy and economic development of business forms



Introduction to underlying assumptions and theoretical models and theories of the firm
5 Environment, firm and the nature of competitive advantage



Competencies, capabilities and resource based theories of the firm
7 Culture and corporate goals and Generic Strategies
8 Differentiation and diversification. Mergers and acquisition
9 Global expansion: Strategy, structure and the boundaries of the firm
10 Joint ventures and networks: Systems and Organisational Design
11 Evaluating Strategy and Change Management

For this module, the exact dates of teaching and/or reading weeks are to be confirmed.


This module is available on following courses: