Teaching

We will teach you through

  • lectures
  • workshops
  • tutorials/seminars
  • group-work
  • student presentations

Typically, lectures are larger classes as they may contain students from across a range of degrees. Topics covered during lectures can then be discussed and debated further in tutorial/seminars, which are typically much smaller classes, up to 25/30 students, allowing more interaction and opportunity to learn further.

International Marketing also includes lectures from a leading, independent digital marketing specialist. Bringing the latest trends to you.

Many of our teaching sessions focus on employability, including guest lectures from industry professionals and industry-run workshops. In previous years we have partnered with EY, BlackRock and IBM, to deliver guest lectures and workshops to give our students first-hand experience of what is required in industry. We also gain the support from a large number of local and national SME’s who offer consultancy projects for our students to work on. These are designed to add to your teaching and offer you more opportunities to plan for your future career by learning directly from business professionals.

We also encourage group work, group projects, student poster presentations and other methods which help to build student confidence and prepare for the business world.

CIM Accreditation

After graduating in one of these degrees at an appropriate level (see below), students will be exempt on an Accredited Prior Learning (APL) basis from L4 Certificate in Professional Marketing modules ‘Applied Marketing and Planning Campaigns’ They will be required to pass one further elective module to obtain the L4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing qualification.
After graduating in one of these degrees at an appropriate level (see below), students will be exempt on an Accredited Prior Learning (APL) basis from either the L6 Diploma in Professional Marketing module ‘Marketing & Digital Strategy, to which they will be required to pass Innovation in Marketing (Mandatory) plus one elective module to obtain the L6 Diploma in Professional Marketing qualification or pass both the Digital Optimisation and The Digital Customer Experience modules to gain the CIM Diploma in Professional Digital Marketing.

Assessment

Assessments will vary depending on your choice of modules.

You will be assessed through a combination of methods, which may include

  • coursework
  • exams
  • group projects
  • presentations

Some of these are submitted during the semester and others may take place at the end of a semester.

Coursework usually accounts for between 40-50% of the overall degree. This will depend on your final choice of modules.

Modules

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