International Marketing MSc

School of Business

Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets

Start date

January 2021

Duration

12 months

Study mode

Full Time

Location

Dundee City Campus

MSc International Marketing

Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer. 

You will also have the opportunity to take part in a global internship or complete a project with an organisation.

You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.

Wendy Morgan
“I chose Dundee because it allowed me to start the degree in January. I also liked how I was able to choose a specialist area as part of the degree. I chose the Digital/Social Media pathway. ”

Wendy Morgan, International Marketing graduate

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