International Marketing MSc

School of Business

The Master's in International Marketing ensures you develop an understanding of both traditional & modern marketing concepts. It focuses on Digital Marketing, Strategy, Brand and Social Media.

Start date
September 2024
12 months (full time)
Dundee City Campus

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

Accredited by the Chartered Institute of Marketing (CIM)


Open to business and non-business graduates

This degree is suitable for graduates who have completed a bachelor’s degree in a business subject, and those who have a bachelor degree in a subject different to business.

Course structure

In addition to our standard MSc International Marketing, we provide you with the flexibility to study International Marketing alongside another business topic, allowing you to focus on an area that interests you. This means that when it comes to graduating, you can highlight to future employers where your specific skills and interests are. We have 4 International Marketing degree options (specialist pathways) for you to choose from, including an MSc in International Marketing and Branding, International Marketing and Management, and Digital and Social Media Marketing.

All the MSc International Marketing degrees are made up of core modules (ones you must study) and a range of optional modules. In total, you will study nine modules across an MSc degree.

Student looking across a room with a garden in view
“I chose Dundee because it allowed me to start the degree in January. I also liked how I was able to choose a specialist area as part of the degree. I chose the Digital/Social Media pathway. ”

Wendy Morgan, International Marketing graduate

Global internships

As part of this degree, you will have the opportunity to do an eight-week internship matched to your chosen industry in China, Vietnam, or Manchester (UK)

Jasmin Hirn

Jasmin from Germany, studied MSc International Marketing. Now a FT Regional Sales Manager, she looks back on her journey with us.

Read story →

CIM Accreditation

CIM Accredited Degree logo, blue

Accredited by the Chartered Institute of Marketing (CIM).

Association to Advance Collegiate Schools of Business (AACSB)

AACSB accredited logo

AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.

Settle into your course

We will help you settle in at the start of your degree:

  • Week 1 – you’ll meet your Programme Leader and your Adviser of Studies will help you choose your modules and give you advice on the available pathways.
  • Week 2 – our Moving Up to Business module provides you with the business basics that you need to be ready for the start of teaching
  • Week 3 – our main teaching block begins
Specialist Management English for Business modules

English is the worldwide language of business. If English isn’t your first language, we will offer you two free English language modules that will focus on words and terminology that are used in business. These modules are an important signal to employers of your commitment to English language skills. They will also help you to feel confident in communicating when you start your business career.

Careers and employability support

We will help you to get ready for your career by helping you to explore your career options, developing your employability skills and connecting you with employers and jobs.
Find out more
Contact our enquiry team

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