International Marketing MSc

You will develop an understanding of both traditional and modern marketing concepts. It focuses on digital marketing, strategy, brand and social media

Start date

January 2025

Duration

12 months (full time)

Location

Dundee City Campus

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

Accredited by the Chartered Institute of Marketing (CIM)

Take a tour of the business school

Our postgraduate on-demand walk through will give you all the information you need about what your experience will be like and how we can help you.

Comprehensive insights: Learn all about our school, programs, and where a postgraduate degree can take you with an in depth look at the University of Dundee School of Business.
Careers and entrepreneurial support: Discover how we can help you launch a successful career or start your own venture.
Scholarship opportunities: Get tips on applications and find out about our available scholarships to help fund your education.

Sign up now to access our webinar and learn how you can become a postgraduate student at the School of Business. You’ll find all the information you need in this one place.

“I received a scholarship of £5000 which enabled me to study at the University of Dundee. It meant a lot to me as it showed that I was valuable as a student to the University and most importantly, it reduced the burden on the student loan that I have. ”

Prathiba Rangavajulla, MSc Digital and Social Media Marketing

CIM Accreditation

Accredited by the Chartered Institute of Marketing (CIM)

Association to Advance Collegiate Schools of Business (AACSB)

AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.