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International Marketing MSc
Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets
Start date
January 2021
Duration
12 months
Study mode
Full Time
Location
Dundee City Campus
MSc International Marketing
Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
You will also have the opportunity to take part in a global internship or complete a project with an organisation.
You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.
“I chose Dundee because it allowed me to start the degree in January. I also liked how I was able to choose a specialist area as part of the degree. I chose the Digital/Social Media pathway. ”
Wendy Morgan, International Marketing graduate
International Marketing degrees
This is one of our International Marketing courses. You can also choose from:
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Contact our applicant enquiry team