International Marketing MSc
Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets
Dundee City Campus
Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
You will also have the opportunity to take part in a global internship or complete a project with an organisation.
You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.
This is one of our International Marketing courses. You can also choose from:
- Digital and Social Media Marketing MSc
- International Marketing and Branding MSc
- International Marketing and Finance MSc
- International Marketing and Management MSc
Wendy Morgan, International Marketing graduate
Contact our applicant enquiry team