International Marketing MSc

The Master's in International Marketing ensures you develop an understanding of both traditional & modern marketing concepts. It focuses on Digital Marketing, Strategy, Brand and Social Media.

Start date

September 2023

Duration

12 months (full time)

Location

Dundee City Campus

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

Accredited by the Chartered Institute of Marketing (CIM)

Open to business and non-business graduates

This degree is suitable for graduates who have completed a bachelor’s degree in a business subject, and those who have a bachelor degree in a subject different to business.

Course structure

In addition to our standard MSc International Marketing, we provide you with the flexibility to study International Marketing alongside another business topic, allowing you to focus on an area that interests you. This means that when it comes to graduating, you can highlight to future employers where your specific skills and interests are. We have 5 International Marketing degree options (specialist pathways) for you to choose from, including an MSc in International Marketing and Branding, International Marketing and Management, and Digital and Social Media Marketing.

All the MSc International Marketing degrees are made up of core modules (ones you must study) and a range of optional modules. In total, you will study nine modules across an MSc degree.

Open all sections

This option is to study International Marketing on its own. Marketing is an essential focus for all businesses, whatever the size and sector. Marketing skills are also valuable regardless of the role you might end up performing for an organisation. We feel by offering a combination of the traditional marketing concepts and the evolving social/digital tools, we are preparing our students as effectively as possible for careers.

Core modules

Optional modules

choose two from this list:

and two from this list:

This option is to focus some more on branding. You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information.

Core modules

Optional modules

choose three from this list:

This degree option covers a number of areas, such as global financial markets, corporate finance, risk analysis, international business finance. Professional marketers who have a solid understanding of business finances are attractive to businesses, especially those that can deliver greater results, for less.

Core modules

Optional modules

choose two from this list

Digital and social media marketing has transformed the way organisations around the world communicate, advertise and interact with customers. Social media tools and strategies have experienced the most radical change in the last few years, and the evolution continues on a regular basis.

Core modules

Learn about entrepreneurship in a global context and how you can start or develop your own business. Or even just how to think and work in a more entrepreneurial way. We will introduce you to some of the key components of business start-up, including effective pitching, finances, marketing. Core marketing modules for this pathway will strengthen your knowledge in this area.

Core modules

Entrepreneurial strategy
BU52040 - Practicing entrepreneurship
BU51017 - Customer Experience Design
BU51015 - Marketing as Creative Practice
Corporate entrepreneurship and innovation
BU52041 - Understanding entrepreneurship in a global context
BU52025 - Digital Marketing
BU52037 - International Marketing Project
BU52050 - International Marketing Strategy

Student looking across a room with a garden in view

“I chose Dundee because it allowed me to start the degree in January. I also liked how I was able to choose a specialist area as part of the degree. I chose the Digital/Social Media pathway. ”

Wendy Morgan, International Marketing graduate

CIM Accreditation

Accredited by the Chartered Institute of Marketing (CIM).

Settle into your course

We will help you settle in at the start of your degree:

Week 1 – you’ll meet your Programme Leader and your Adviser of Studies will help you choose your modules and give you advice on the available pathways.
Week 2 – our Moving Up to Business module provides you with the business basics that you need to be ready for the start of teaching
Week 3 – our main teaching block begins

Specialist Management English for Business modules

English is the worldwide language of business. If English isn’t your first language, we will offer you two free English language modules that will focus on words and terminology that are used in business. These modules are an important signal to employers of your commitment to English language skills. They will also help you to feel confident in communicating when you start your business career.

Contact our enquiry team

If you have any questions about the admissions process, studying, or living in Dundee, please contact us

Use our online form

Next Entry requirements

International Marketing MSc

Course structure

Global internships

Jasmin Hirn

CIM Accreditation

Careers and employability support