International Marketing MSc

School of Business

The Master's in International Marketing ensures you develop an understanding of both traditional & modern marketing concepts. It focuses on Digital Marketing, Strategy, Brand and Social Media.

Start date
September 2024
12 months (full time)
Dundee City Campus

International Marketing is the application of marketing principles to satisfy the diverse needs and wants of different people living across the world – marketing as a business discipline is constantly evolving, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers.

Our MSc International Marketing programme covers the traditional founding concepts and theories of marketing, and is a course suited for both those who want to build on their first-degree in a business-related subject, or those seeking to acquire new academic and practical skills having completed a bachelor’s degree in a subject different to business. Across the duration of the master’s programme, you will develop knowledge in a wide range of areas, including Digital Marketing, Marketing Strategy, Brand Management and Social Media, preparing you as best possible for graduate employment.

Accredited by the Chartered Institute of Marketing (CIM)


Global internships

As part of this degree, you will have the opportunity to do an eight-week internship matched to your chosen industry in China, Vietnam, or Manchester (UK)
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CIM Accreditation

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Accredited by the Chartered Institute of Marketing (CIM)

Association to Advance Collegiate Schools of Business (AACSB)

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AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.

International Marketing

You can choose to study one of the following degrees, with the option being open to change your choice upon arrival at the University:

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