International Marketing MSc

School of Business

Learn about the traditional principles of marketing and the latest digital trends and marketing solutions across international markets

Start date

January 2022

Duration

12 months

Study mode

Full Time

Location

Dundee City Campus

MSc International Marketing

Marketing as a business discipline changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around the availability and access to customer data, online trends and market research, which is very important for understanding customer behaviours and as an important stage of marketing planning.

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.

Wendy Morgan
“I chose Dundee because it allowed me to start the degree in January. I also liked how I was able to choose a specialist area as part of the degree. I chose the Digital/Social Media pathway. ”

Wendy Morgan, International Marketing graduate

Open to business and non-business graduates

This degree is suitable for graduates who have completed a bachelor’s degree in a business subject, and those who have a bachelor degree in a subject different to business.

“I chose to study International Marketing and Management. I thought that it would be more theory-based, however, there was a lot of hands-on assignments where we had to put ourselves into that situation. For example, in digital marketing, where we had to create our own website and analyse our clients as if we are an actual company.”

Adipa Nilachart, Thailand

Global internships

As part of this degree, you will have the opportunity to do an eight-week internship matched to your chosen industry in China, Mexico, Vietnam, or Manchester (UK). This is a once in a lifetime opportunity and a great addition to your CV, supporting your future career aspirations and demonstrating commitment to future employers.
Pagoda Projects internships for postgraduate business students
The University is top in Scotland and 14th in the UK

The Graduate Outcomes Survey 2020

Jasmin Hirn

Jasmin from Germany, studied MSc International Marketing. Now a FT Regional Sales Manager, she looks back on her journey with us.

Read story →

Course structure

We offer you the opportunity to study our MSc International Marketing, or MSc International Marketing combined with another business topic. Our degrees are flexible, and this gives you the chance to focus on a specific area that interests you. It also shows future employers where your specific interests and skills are. There are five International Marketing degree options for you to choose from, we refer to these as specialist pathways. The option you choose to study is what will be printed on your graduating certificate.

All the MSc International Marketing degrees are made up of a range core modules (ones you must study) and a range of optional modules. In total, you will study nine modules across an MSc degree.

Settle into your course

We will help you settle in at the start of your degree:

  • Week 1 – you’ll meet your Programme Leader and your Adviser of Studies will help you choose your modules and give you advice on the available pathways.
  • Week 2 – our Moving Up to Business module provides you with the business basics that you need to be ready for the start of teaching
  • Week 3 – our main teaching block begins
Specialist Management English for Business modules

English is the worldwide language of business. If English isn’t your first language, we will offer you two free English language modules that will focus on words and terminology that are used in business. These modules are an important signal to employers of your commitment to English language skills. They will also help you to feel confident in communicating when you start your business career.

Careers and employability support

We will help you to get ready for your career by helping you to explore your career options, developing your employability skills and connecting you with employers and jobs.
Find out more

Rankings

Shortlisted for Business School of the Year

THE Awards 2021

logo of THE awards - shortlisted for business school of the year
Questions? Need help?

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