International Marketing and Finance MSc

School of Business

Learn how finance plays a role in business and marketing functions, and the concepts of international trade, finance, and investment

Start date

January 2021

Duration

12 months

Study mode

Full Time

Location

Dundee City Campus

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This degree option covers a number of areas, through both core and optional modules, such as global financial markets, corporate finance, risk analysis, international business finance. Professional marketers who have a solid understanding of business finances are attractive to businesses, especially those that can deliver greater results, for less.

You will also have the opportunity to take part in a global internship or completeĀ a project with an organisation.

You can also contact the course director, ProfessorĀ Bill Russell, via Skype to discuss the course.

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