Digital and Social Media Marketing MSc

School of Business

Learn about the principles of marketing and the latest solutions across international markets. Focussing on the latest trends in social/digital marketing.

Start date

September 2021


12 months

Study mode

Full Time


Dundee City Campus

As well as covering the traditional founding concepts and theories of marketing, you will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

Social media marketing has transformed the way organisations around the world communicate. Social media tools and strategies have experienced the most radical change in the last few years, completely transforming the way that organisations communicate, interact and respond to their customers / consumers.

You will also have the opportunity to take part in a global internship or complete a project with an organisation.

You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.

Wendy Morgan, MSc Digital and Social Media Marketing
“I chose Dundee because it allowed me to start the degree in January. I also liked how I was able to choose a specialist area as part of the degree. I chose the Digital/Social Media pathway.”

Wendy Morgan, Digital and Social Media Marketing MSc

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