Digital and Social Media Marketing MSc

You can master the art of digital influence with our MSc Digital and Social Media Marketing course. You can stay ahead in a fast-paced industry and turn your passion for social media into a thriving career

As well as covering the traditional founding concepts and theories of marketing, you will learn:

• to develop knowledge in social media marketing, digital marketing, content generation
• digital tracking
• data analysis
• you will understand the practical side of the various marketing tools

This postgraduate Digital and Social Media Marketing degree is perfect for creative, tech-savvy individuals who love storytelling, analytics, and brand strategy. If you're passionate about digital trends, social media platforms, and consumer engagement, this is the ideal path for you.

You will have the exciting chance to gain real-world experience. This can be done through a global internship or a hands-on project with a leading organisation.

Social media has completely changed the game for businesses worldwide. In just a few years, digital tools and strategies have evolved at a fast pace. This has reshaped how brands connect, engage, and respond to their customers in new ways.

You’ll develop key skills like strategic thinking, problem-solving, and cross-cultural communication. These are skills that employers highly value.

This degree will open doors to exciting careers in a number of areas. These include social media management, digital marketing and brand strategy. This will give you the chance to turn your passion for digital into a rewarding profession.

At the University of Dundee School of Business, you’ll experience a dynamic learning environment. Our courses blend hands-on teaching with cutting-edge technology.

Our hybrid approach combines in-person classes with online resources. This gives you the flexibility to learn your way.

You’ll explore both foundational and advanced topics. This allows you to build the skills to tackle real-world global business challenges. These will include navigating digital and social media marketing. You will also learn how cultural differences shape business strategies.

Guided by expert staff, you'll gain the confidence and knowledge needed to succeed in today’s fast-moving business world. It’s about thinking globally, acting decisively, and preparing for an exciting future.

Our master's degrees are all about helping you build the skills you need to succeed in your future career. You’ll get real-world experience while you study through industry projects, internships, networking events, and guest lectures.

You’ll have access to the Centre for Entrepreneurship. This is where expert mentors, networking events, and start-up programmes will help you turn your ideas into reality. From shaping your concept to finding investment, you'll be supported every step of the way.

When you graduate, you will benefit from having practical skills and ongoing support. You will be able to start up your own venture or jump into an exciting global career.