International Marketing and Branding MSc

School of Business

Learn about the principles of marketing, the latest digital trends, and marketing solutions. Focus on developing and managing an organisation's brand.

Start date

September 2021


12 months

Study mode

Full Time


Dundee City Campus

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.

You will also have the opportunity to take part in a global internship or complete a project with an organisation.

You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.

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