International Marketing and Branding MSc
Learn about the principles of marketing, the latest digital trends, and marketing solutions. Focus on developing and managing an organisation's brand.
Dundee City Campus
As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.
You will take a closer look at an organisation’s approach and engagement with its customers and wider stakeholders, through its brand. You will learn what a brand is, its concepts, how to manage it and use tools and frameworks to analyse information. Branding looks at the totality of an organisation’s approach, including its visual and written representation, as well as its strategic vision.
You will also have the opportunity to take part in a global internship or complete a project with an organisation.
You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.
This is one of our International Marketing courses. You can also choose from:
- Digital and Social Media Marketing MSc
- International Marketing MSc
- International Marketing and Finance MSc
- International Marketing and Management MSc
Contact our applicant enquiry team