Industrial Engineering and Digital Marketing MSc

School of Science and Engineering

Bridge the gap between advanced engineering and business and gain relevant experience in industry

Start date
September 2024
12 months (full time)
Dundee City Campus

An Industrial Engineering and Digital Marketing MSc is a postgraduate degree that combines the study of industrial engineering with digital marketing.

Industrial engineering is a discipline that focuses on the optimisation of processes and systems. Digital marketing is the use of digital channels to reach and engage with customers. This course combines these disciplines.

There are many reasons why you should study Industrial Engineering and Digital Marketing at the University of Dundee.

  • You'll gain practical, relevant experience. You will also have the opportunity to make valuable contacts in industry. This will be facilitated through a 12-week long industrial engineering placement.
  • Our research and teaching collaborations include a partnership with CERN (large hadron collider). This will provide you with opportunities for industrial placements, PhDs, and graduate positions.

Some of the concepts that you’ll learn are:

  • Advanced Robotics
    • Learn about multi-modal sensor integration and human-robot interactions
    • Investigate modern and smart manufacturing technologies
  • Digital Marketing
    • Learn about digital marketing concepts and theories, such as developing extensive knowledge of:
      • social media marketing
      • digital marketing
      • content generation
      • digital tracking
      • data analysis
    • Understand the practical side of various marketing tools and learn the pros and cons of each

Industry placement

During your studies, you will undertake an industry project for at least 12 weeks. You'll gain practical, relevant experience and make valuable contacts in industry.

While on placement, you'll have the support and guidance of our academic staff.

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