Industrial Engineering and Digital Marketing MSc

School of Science and Engineering

Bridge the gap between advanced engineering and business and gain relevant experience in industry

Start date
September 2023
12 months (full time)
Dundee City Campus

This Master's degree combines specialist topics in engineering with advanced topics in digital marketing. It also includes a 12-week industrial placement.

You'll study advanced robotics, learning about multi-modal sensor integration and human-robot interactions. You'll also study advanced manufacturing, investigating modern and smart manufacturing technologies.

Alongside the engineering modules, you will learn about digital marketing concepts and theories. You'll develop extensive knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of various marketing tools and learn the pros and cons of each.

Alongside the engineering modules, you'll gain knowledge of entrepreneurship in a global context. You'll gain a strong understanding of the key components of a business start-up. This includes how to start a business, people management, and innovative project development.

Our research and teaching collaborations include a partnership with CERN (large hadron collider). This provides opportunities for industrial placements, PhDs and graduate positions.

Industry placement

During your studies, you will undertake an industry project for at least 12 weeks. You'll gain practical, relevant experience and make valuable contacts in industry.

While on placement, you'll have the support and guidance of our academic staff.

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