International Marketing and Management MSc

Study business management areas and processes, in the context of international marketing, and learn about the techniques and principles needed to manage teams

Start date

January 2021

Duration

12 months

Study mode

Full Time

Location

Dundee City Campus

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

You will also have the opportunity to take part in a global internship or completeĀ a project with an organisation.

You can also contact the course director, ProfessorĀ Bill Russell, via Skype to discuss the course.

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