International Marketing and Management MSc

School of Business

Study business management areas and processes, in the context of international marketing, and learn about the techniques and principles needed to manage teams

Start date

September 2020

Duration

12 months

Study mode

Full Time

Location

Dundee City Campus

As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.

This course broadens your understanding of management, business and beyond marketing.

You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.

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