International Marketing and Management MSc
Study business management areas and processes, in the context of international marketing, and learn about the techniques and principles needed to manage teams
Dundee City Campus
As well as covering the traditional, founding concepts and theories of marketing, you will also develop knowledge of social media marketing, digital marketing, content generation, digital tracking, and data analysis. You will understand the practical side of the various marketing tools and learn the pros and cons of each for the professional marketer.
This course broadens your understanding of management, business and beyond marketing.
You will also have the opportunity to take part in a global internship or complete a project with an organisation.
You can also contact the course director, Professor Bill Russell, via Skype to discuss the course.
This is one of our International Marketing courses. You can also choose from:
- Digital and Social Media Marketing MSc
- International Marketing MSc
- International Marketing and Branding MSc
- International Marketing and Finance MSc
Contact our applicant enquiry team