Teaching and assessment for International Business and Management BSc (Hons)

This module covers the micro aspects of the economy by focusing on the basic theories of consumer and firm behaviour under various settings.

You will learn about the conditions in which markets will or will not produce desirable outcomes and the role of government in improving the operation of markets.

As mobile, social, cloud, and big data come together we see the emergence of digital business strategy. Acquire the ability to leverage digital technologies to transform the customer value equation and drive competitive advantage.

Be introduced to basic mathematic concepts for economic related programmes. It covers the essential mathematical tools such as calculus and matrix algebra. It is introductory in nature, starting from the absolute basics and works up.

This module considers various aspects of Company Law, the Law of Partnership, Delict, Contract, and some Employment Laws.

It also examines different forms of commercial relationships/transactions and their common legal problems. Specifically, you are required to understand how to formulate solutions to these legal challenges.

Macroeconomic decisions are made every day that impact our lives, you will learn more about these Policies and how governments make their decisions.

Using Econland, an economic simulation game, you will have the chance to make the Macroeconomic decisions and learn how the theories work in practise.

Microeconomic analysis is the study of individual economic units such as households, firms, and markets to understand their behaviour and decision-making processes. It examines factors like supply and demand, pricing, production, and consumer choices to provide insights into the allocation of resources and economic efficiency.

You will be introduced to marketing strategy principles and theory and gain a practical understanding of their methods.

The module will focus on the strategic marketing planning process by exploring the various steps of strategy development and creating a strategic marketing plan for real-life clients.

Strategic Human Resource Management (SHRM) focuses on aligning Human Resource (HR) practices with the long term goals of an organisation.

Learn how the policies and practices of SHRM change the scope of both HR practitioner and line manager roles.

Explore essential areas in Operations Management, including product/service design, capacity management, inventory and supply chain management, lean operations, quality management, and project management.

Each topic will be discussed in depth, enabling you to analyse and solve complex problems related to production, goods, and services.

We live in an ever-increasing digital world with Big Data being collected in most areas of life; businesses need to be aware how to analyse this Big Data to be prepared for a digital future and the possibilities of future transformation.

From a practitioner's perspective, leadership is not just a theoretical concept but a practical and applied skill set that individuals develop and employ in various professional roles.

You will learn the best practices in team formation, working within a team, leading teams, and managing multiple teams in a multicultural world. The ability to manage teams that can communicate effectively, and overcome barriers to achievement, is a critical skill for any manager.

Sustainable Supply Chain Management integrates environmental, social, and economic considerations to optimise operations, reduce impact, unethical practices, and promote long-term viability, innovation, and responsible global commerce.

The course will provide an introduction to marketing research, a range of techniques to collect information to help organisations take informed marketing decisions.

You will concentrate on the design of market research projects, how market research data is collected, and the implications this has for analysis.

In this module, you will think about marketing communications both strategically and critically.

You will explore how marketing communications help brand building, how they can be used to change consumer attitudes and behaviours and how these persuasion processes can be done in an ethical manner.

Organisational change can be a daunting task, especially in today's rapidly evolving world. This module will equip you with the essential skills needed to plan and execute successful change.

Time will be spent to discuss the role of Change Management professionals to give an insight into this important role.