Teaching

A range of teaching methods will be used to support your learning including:

  • lectures
  • student project workshops
  • laboratory workshops
  • student-led presentations
  • an industrial placement
  • applied research

Assessment

You will be assessed by:

  • coursework
  • written examination
  • presentations
  • a laboratory report
  • a research project

Core Modules

These modules are an essential part of your course.

Module code: BU52008 Credits: 20 Semester: Semester 2

The module provides an understanding of how an organisation implements marketing strategy and pinpoints the principles of analysis, planning, and implementation for strategic marketing activities.

It will give you the tools and skills required to analyse marketing problems and make informed decisions that can enhance an organisation’s competitive advantage.

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