Teaching and assessment for Digital and Social Media Marketing MSc

Organisations must effectively manage customer experiences to ensure a long-term relationship. These unique bonds are difficult for competitors to replicate. To succeed, organisations are employing experience design principles to enhance customer loyalty. This module equips you with practical skills for managing customer experiences and designing sustainable service prototypes.

Enhance your marketing knowledge exploring Search Marketing and Search Engine Optimisation (SEO). You will gain insight into the planning, execution, and measurement of digital campaigns. This will help you make online content profitable by making it easy to find online.

Learn how companies use Digital Asset Management (DAM) systems to optimise the use of their digital assets such as image and video files. You will learn to identify how mature an organisation’s DAM capabilities are and how this fits within the business and brand strategy.

During this module you will meet other students from different courses that share common components. This module will prepare you to get the most out of your studies and further your career after graduation in the world of business.

Increase your knowledge of digital marketing, understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts. 

Based on topical issues in your course, you will apply theory and knowledge from the taught modules to a new situation. You will evaluate literature to reflect on an internship, answer a problem provided by a local firm, or explore a topic provided by the module leader.

Learn a range of techniques to collect information to help organisations make informed marketing decisions. You will concentrate on the design of market research projects, how market research data is collected, and the implications this can have for analysis. 

Examine the macro and micro factors that affect and condition the development of an international marketing strategy. This module is designed to equip you with the necessary skills to make ethically and socially responsible marketing decisions in a global context. 

The use of social media continues to grow and this practical, hands-on module will teach you how to create an ethical social media presence for a sustainable brand. You will explore the history and growth of social media and review this fast-changing environment and the potential for marketing and branding.

Students will develop their academic English while working with material from their core business modules.

This is an English support module for international business students.