The MSc Digital and Social Media Marketing course combines core marketing principles with the latest digital strategies. You will explore topics such as social media marketing, content creation, and data analysis. This will help prepare you for roles in today’s fast-moving, global marketplace.
You will gain hands-on experience with real-world marketing tools and strategies. You will also have opportunities for global internships or projects with partner organisations.
You will explore how digital channels and consumer behaviour are transforming marketing. This will prepare you for a career in marketing, advertising, and brand management. Alternatively, graduates continue working in their current area but now have stronger marketing knowledge.
Entrepreneurial students can access support through the Centre for Entrepreneurship. You’ll be able to attend workshops, join networking events, and take part in an acceleration programme. This could help you turn ideas into successful ventures with expert guidance along the way.
Graduates go on to careers in areas such as e-commerce, media, consulting, and creative industries. Many have also launched their own ventures.
Our MSc Digital Marketing graduates have secured roles such as
- Digital Marketing Manager
- Social Media Strategist
- Marketing Analyst
- Brand Executive
- Content Marketing Specialist
Our course will help you develop transferable skills that are highly valued in the workplace. These include
- digital content strategy
- creative problem solving
- cross-cultural communication
- adaptability in digital environments
The School of Business has a dedicated team of careers and employability professionals to help you prepare for your career. This includes a pre-arrival careers programme, one-to-one coaching sessions, networking events and drop-in sessions. You will also have access to an additional skills programme. This is designed to enhance your employability and increase your confidence.
This course is accredited by the AACSB, a globally recognised accreditation. This ensures that the School of Business meets high standards of quality and excellence in business education. It signals to employers that you have received quality education and training, which can enhance your job prospects.
This course is also accredited by the Chartered Institute of Marketing (CIM), the leading professional marketing body. This ensures the course content is aligned with professional industry standards.
At the University of Dundee, we’re committed to helping you build a successful future. With a clear employability strategy, we support you to develop essential skills, gain valuable experience, and learn how to confidently apply for opportunities.
Our expert Careers Service offers tailored guidance, interactive workshops, and events such as Green Careers Week, the International Students Careers Symposium, and recruitment fairs.
Each academic school ensures employability is embedded throughout your studies, working in partnership to connect your learning with real-world opportunities. Over 300 employers visit campus each year, collaborating with students through placements, consultancy projects, and immersive experiences.
If you have any questions about the admissions process, studying, or living in Dundee, please contact us