Teaching and assessment for International Marketing and Branding MSc

Organisations must effectively manage customer experiences to ensure a long-term relationship. These unique bonds are difficult for competitors to replicate. To succeed, organisations are employing experience design principles to enhance customer loyalty. This module equips you with practical skills for managing customer experiences and designing sustainable service prototypes.

Enhance your marketing knowledge exploring Search Marketing and Search Engine Optimisation (SEO). You will gain insight into the planning, execution, and measurement of digital campaigns. This will help you make online content profitable by making it easy to find online.

The module introduces key concepts of place branding such as place image, place brand equity, and the internationalisation of place brands. You will learn how to assess the effectiveness of place brand strategy through locating, assessing, synthesising and analysing information from multiple sources.

During this module you will meet other students from different courses that share common components. This module will prepare you to get the most out of your studies and further your career after graduation in the world of business.

Increase your knowledge of digital marketing, understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts. 

Based on topical issues in your course, you will apply theory and knowledge from the taught modules to a new situation. You will evaluate literature to reflect on an internship, answer a problem provided by a local firm, or explore a topic provided by the module leader.

Learn a range of techniques to collect information to help organisations make informed marketing decisions. You will concentrate on the design of market research projects, how market research data is collected, and the implications this can have for analysis. 

The module equips you with the key skills required for the strategic management of brands. The module introduces you to the core concepts of branding and provides a wide range of analytical tools and frameworks for the analysis and management of brands. 

Examine the macro and micro factors that affect and condition the development of an international marketing strategy. This module is designed to equip you with the necessary skills to make ethically and socially responsible marketing decisions in a global context. 

Students will develop their academic English while working with material from their core business modules.

This is an English support module for international business students.