Our teaching methods include:

  • lectures
  • workshops
  • group work
  • student presentations

As part of two modules, we utilise the expertise of external marketing professionals. This allows for a deeper understanding of marketing theory and concepts by gaining insight into current industry trends and strategies being used on a daily basis with their clients.

We also have guest speakers, industry workshops, industry visits and live business consultancy projects.


All modules are assessed through a combination of coursework and a final assessment held at the end of each semester.

Core Modules

These modules are an essential part of your course.

Module code: BU51015 Credits: 20 Semester: Semester 1

Optional Modules

You need to choose one or more of these modules as part of your course.

Module code: BU11006 Credits: 10 Semester: Semester 1

Questions? Need help?

Contact our applicant enquiry team

Use our online form