International Marketing and Artificial Intelligence for Business MSc
Gain expertise in global marketing and AI-driven strategy. You will look at hands-on projects, real-world case studies, and ethical insights
This is a pathway of our International Marketing MSc course
This course gives you an integrated understanding of global marketing strategies and the transformative power of artificial intelligence (AI) in business.
You will explore how:
- AI-driven insights can enhance marketing efforts
- to make data-informed decisions
- to personalise customer experiences
- be competitive in a global marketplace
You'll learn through a blend of marketing theory and practical AI application.
This will prepare you to strategically use AI in marketing. This will allow you to drive both innovation and responsible growth in today's business landscape.
This master's degree offers an innovative blend of two powerful disciplines:
- global marketing
- AI-driven business strategy
In today’s rapidly evolving business landscape, companies must understand global markets. They must also adapt their strategies using data and AI to gain a competitive edge.
This course will teach you how to:
- gain advanced knowledge in both international marketing principles and AI applications
- learn to analyse diverse consumer markets
- design impactful digital strategies
- apply AI responsibly to optimise business processes
You will be equipped to not only navigate complex global marketing environments but also innovate using AI tools. This will prepare you to tackle strategic challenges in industries that are increasingly data and technology-driven.
You will learn core marketing topics such as:
- international branding
- consumer behaviour
- digital engagement
Alongside these marketing principles, you will be introduced to:
- AI fundamentals
- exploring how AI can enhance customer insights
- improve data-driven strategies
- support decision-making
You will also delve into specialised AI topics such as:
- data analytics
- machine learning applications
- the ethical considerations of AI in a global business context
The course’s practical focus will give you hands-on experience with AI tools and marketing methodologies. It will apply these directly to real-world scenarios to bridge theory with practical application.
During this course, you'll also have opportunities such as:
- funded global or local internship opportunities
- experience through industry partnerships and guest lectures
- accreditation that can lead to further qualifications and experience
- a hybrid learning approach
Our postgraduate on-demand walk through will give you all the information you need about what your experience will be like and how we can help you.
- Comprehensive insights: Learn all about our school, programs, and where a postgraduate degree can take you with an in depth look at the University of Dundee School of Business.
- Careers and entrepreneurial support: Discover how we can help you launch a successful career or start your own venture.
- Scholarship opportunities: Get tips on applications and find out about our available scholarships to help fund your education.
Sign up now to access our webinar and learn how you can become a postgraduate student at the School of Business. You’ll find all the information you need in this one place.
Association to Advance Collegiate Schools of Business (AACSB)
AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.
International Marketing
You can choose to study one of the following degrees, with the option being open to change your choice upon arrival at the University:
If you have any questions about the admissions process, studying, or living in Dundee, please contact us