Business Economics with Marketing BSc (Hons)

School of Business

Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment

Date of entry

September 2021



Start date

September 2021


4 years

Study mode

Full Time


Dundee City Campus

January start option

You may be eligible to start this course in January

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

The main difference between our BSc and MA comes in the first two years. The BSc (Hons) option is for you if you want to study more business-specific subjects. You will focus on business, management, marketing, economics, and finance related core modules. We also have a three and a half year Business Economics - accelerated BSc (Hons) available for Rest of UK and International students.

View our full range of undergraduate economics courses.

Cindy Clarissa
“Overall, the knowledge I’ve gained through this degree I think is applicable to almost any situation in the working life. I have now been the tech industry for over 3 years, who would’ve thought that I would be working in the leading tech companies with a Business Economics with Marketing degree! ”

Cindy Clarissa Adriaan - Bsc (Hons) Business Economics with Marketing

TEF Gold
Questions? Need help?

Contact our applicant enquiry team

Use our online form