Business Economics with Marketing BSc (Hons)

School of Business

Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment



Start date

January 2020


4 years

Study mode

Full Time


Dundee City Campus

Our January 2020 version of this course is open to Rest of UK and International applicants. Scottish or EU applicants should choose September 2020 above to apply via UCAS.

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

The main difference between our BSc and MA comes in the first two years. The BSc (Hons) option is for you if you want to study more business-specific subjects. You will focus on business, management, marketing, economics, and finance related core modules.

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