Business Economics with Marketing BSc (Hons)

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

Also available

We also offer Business Economics with Marketing with the Scottish MA qualification

MA Business Economics with Marketing

The MA and BSc qualifications are very similar in many ways. Both are undergraduate qualifications and four years in duration. The compulsory modules studied are the same across the BSc and MA. However, the optional modules on the MA route would come more from the social sciences, including history, politics, languages, psychology, and geography. The optional modules on the BSc are more from the sciences and the School of Business itself.

• Find out more about our MA Business Economics
• View our full range of undergraduate economics courses