Dr Ioannis Zisis

Lecturer

Management and Marketing, School of Business

Ioannis Zisis

Contact

Email

[email protected]

Websites

LinkedIn

ORCID

Biography

Ioannis (Yiannis) joined the School of Business in 2022 as a Lecturer in Marketing. He previously worked for Sheffield Hallam University, Wrexham University and the University of Hull, where he completed his PhD studies holding the Connected Communities Scholarship. He carries a 15yr professional experience from the private sector and government positions in Greece and he is a Fellow of the Higher Education Academy (Advance HE) and a Certified Management & Business Educator (CMBE-CABS).

Leadership roles

Yiannis is currently the Programme Director for the MSc suite of Marketing degrees and the Academic Leader for the School of Business Master’s Projects. Previously he was holding roles as Deputy Associate Dean for TPG Education & Student Experience and as Assessment Leader for Undergraduate Studies in Marketing & Management. He also participates in School Committees & Workgroups for Accreditation, Partnerships, Student Experience, Curriculum Development, etc.

Research

Yiannis's interests relate to branding and social media with a particular focus on political marketing, political communication, government branding and political representatives’ branding. His prior research is in the use of social media by MEPs, examining the intersection of accountability, deliberation and branding. Yiannis is currently supervising 3 PhD students and may be interested to further supervise in the above-mentioned areas (please enquire).

He has acted as Panel Chair, Reviewer and Presenter of papers in international conferences organised by the Academy of Marketing (AM), the Political Studies Association (PSA), the European marketing Academy (EMAC) and the University Association for Contemporary European Studies (UACES). 

Recent work

Lees-Marshment, J. and I. Zisis, eds. (2025). ‘Political Marketing and Management in the UK 2024 Election’, Palgrave Macmillan

 

View full research profile and publications

Teaching

Currently Module Leader for:

He has also assumed teaching responsibilities in PG modules like Brand Management & Strategy, Social Media Marketing, Digital Marketing, etc.

Yiannis received the 2023 Herald Award for Enhancing Student Learning by Developing Digital Marketing Skills for a Sustainable Future and the 2022-23 School of Business Award for Embedding Research and/or Scholarship in Teaching. 

Scholarship and Citizenship

Yiannis is involved in various pedagogic scholarship projects related to:

  • understanding the importance of student feedback
  • establishing processes of module co-design with students
  • ensuring equality and interactive participation
  • using teaching methods that enrich the quality of the student journey

Yiannis is also demonstrating an active academic citizenship as External Examiner at Queen Margaret University in Edinburgh, Book Reviewer and Digital Content Assessor, Keynote Speaker and Independent Advisor in international project consortiums.