Business Analytics Project module (BU52054)

This module is an independent research task which summarises a variety of analytical tasks that would be performed by an analyst within the business sector.

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Module code


You will write a report based upon the professional needs of business, as if you were a business analyst. You will select a theme and investigate independently. This will require undertaking a critical review of the literature applying concepts learned in other modules to complete your report.

What you will learn

In this module, you will:

  • develop skills in data collection, cleaning and transformation for analysis
  • plan and manage a project based on a research objective
  • apply knowledge of statistical techniques and predictive modelling to inform business decisions
  • visualise data using graphs and dashboards
  • explore the ethical and legal implications of working with data and compliance needs

By the end of this module, you will be able to:

  • improved your skills in data analytics
  • discuss its applications and implications in businesses
  • understand the role of analysts in modern businesses
  • apply relevant techniques to the data
  • propose the implementation of decisions based on the data

Assignments / assessment

Report (100%)

  • 7,500 words

This module does not have a final exam.

Teaching methods / timetable

You should expect weekly lectures, these will be recorded to use for revision. You will also have in-person tutorials and be expected to have completed the reading and tasks in preparation of contributing to the class.

For this module, the exact dates of teaching and/or reading weeks are to be confirmed.


This module is available on following courses: