Managing and Leading in Sports module (BU51031)

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This module explores the challenges of managing a sports team both in terms of coaching and team performance; and the wider community engagement in terms of branding, marketing, and sponsorship. The module centres on the local Elite ice hockey team the Dundee Stars and thus has a unique practical focus. The module will begin with a brief update on current academic thinking on managing and leading in a sporting context. It will discuss issues such as trends, technological advance, competitive business environment and the objectives of sporting organisations. The majority of the module will explore varying challenges in managing and leading an actual sports organisation and team performance through an examination of the Dundee Stars with live examples of this sporting experience.