Business Economics with Marketing BSc (Hons)

School of Business

Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment

Start date
September 2024
4 or 3 years
Dundee City Campus
January start option

You may be eligible to start BSc Business Economics with Marketing in January

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.

Cindy Clarissa
“Overall, the knowledge I’ve gained through this degree I think is applicable to almost any situation in the working life. I have now been the tech industry for over 3 years, who would’ve thought that I would be working in the leading tech companies with a Business Economics with Marketing degree! ”

Cindy Clarissa Adriaan - Bsc (Hons) Business Economics with Marketing

Association to Advance Collegiate Schools of Business (AACSB)

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AACSB accreditation ensures that business schools meet the highest standards of excellence in teaching, research, curriculum, and learner success.

Also available

We also offer Business Economics with Marketing with the Scottish MA qualification

MA Business Economics with Marketing

The MA and BSc qualifications are very similar in many ways. Both are undergraduate qualifications and four years in duration. The compulsory modules studied are the same across the BSc and MA. However, the optional modules on the MA route would come more from the social sciences, including history, politics, languages, psychology, and geography. The optional modules on the BSc are more from the sciences and the School of Business itself.

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