Business Economics with Marketing - 3.5 years BSc (Hons)

School of Business

Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment

Date of entry

January 2023

Start date

January 2023


42 months

Study mode

Full Time


Dundee City Campus

Course eligibility

This course is only available for English, Welsh, Northern Irish (Rest of UK), or International applicants

September start option

You can start this course in September

Our January start option allows you to achieve our quality Honours degree in 3.5 years (42 months) of study. We are excited to offer this option as an alternative to the United Kingdom tradition of starting degrees in September.

Starting in January allows you to prepare fully for travels to Dundee and removes the time pressure of arranging visas, travel, and finances as well as English language requirements before starting in Dundee. Of course, you may also want to start in January so that you can have a short break before returning to study which can be used to travel and or catch up with family and friends. Starting in January also has a financial benefit. You pay lower fees in your first year and you enter the job market after only three and a half years.

In your first year, you will take four modules, which you will study until the end of May. As part of the four, there will be a core module that you will study. In year 2, you will study eight modules over the year so as to meet the normal requirements to proceed into third year. In all years you will take a mixture of core and optional modules. For more details see Teaching and Assessment page.

Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.

You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.

View our full range of undergraduate economics courses.


Shortlisted for Business School of the Year

THE Awards 2021

logo of THE awards - shortlisted for business school of the year
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