Internationalisation Strategies module (BU51014)

Learn to recognise major trends in the global economy, identify company's strategies, and the key theories of international trade and investment.

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Module code


You will learn how to evaluate how trade and investment policies affect a company's decision-making. Understand the key theories of international trade and investment and develop your awareness of the global economy and how it influences company strategy.

What you will learn

In this module, you will:

  • understand the motives that drive firms strategy of internationalisation
  • learn about the proximity-concentration trade-off: exports and multinational formation
  • discuss outsourcing vs. offshoring
  • become aware of the challenges and opportunities of internationalisation

By the end of this module, you will be able to:

  • share the main theoretical developments in modern international trade and investment theories
  • use key economic concepts to structure problems in a variety of decision-making contexts
  • assess the performance of both economic institutions and economies

Assignments / assessment

  • Coursework (30%)
  • Class test (70%)

This module does not have a final exam.

Teaching methods / timetable

You should expect a combination of weekly in-person lectures and tutorials alongside your own guided independent study.

For this module, the exact dates of teaching and/or reading weeks are to be confirmed.


This module is available on following courses: