This Module examines how the tools and concepts of management accounting can be used to support the formulation, implementation and control of strategic objectives and operational targets. Major trends in strategic management and management accounting since the 1950s are explained and evaluated in order to better understand and assess the management challenges of the 21st century. A recent case study in the automotive industry will be used to exemplify how one company is managing to adapt to its external environment and to integrate and balance the 'three meshed gears' of marketing, engineering and finance.