Utilising University of Dundee design, computing and business students to help businesses explore market opportunities

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The ‘CodeLab’ Pilot

Code lab logo in black and white diamond shapes

In the summer of 2022, the Centre for Entrepreneurship completed a pilot stage of activity for CodeLab with the tech company Brightsolid over a span of 10 weeks.

The CodeLab took a multi-disciplinary team of design, computing and business students and, driven by a design thinking approach, gave them the task of helping a business explore market opportunities. The initiative has been well received from multiple parties and the intention behind the design thinking process and working with students from design, computing and business is to ensure there is a strong product/market fit and to help build out the solution. Collaboration partners for this project are the CfE, Computing Department, DJCAD, UDSB, and Amazon Web Services (AWS).

Brightsolid commissioned a phase 1 deep-dive into a market opportunity they had for cloud technology where of our students/recent graduates carried out research and compiled an in-depth report. The impact of CodeLab will help to further embed enterprise education across the university will tackle several stated economic issues (skills gap etc) within the city, Scotland, and the wider UK.

“We have thoroughly enjoyed working with the team from the University over the summer. We were really impressed with the presentation at the end of August and how credible the team came across in sharing insight about a completely new topic.”

Jon Gasparini, CTO of BrightSolid

“Thanks so much for all your help and support throughout the Code Lab project. It’s been one of the most valuable opportunities I've had over 5 years at Dundee university and made the difference in my interview. ”

Anna Macpherson, Design for Business MSc Student, and Code Lab team leader (who has recently been hired as a Design Project Officer at Glasgow City Council)

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