Business Economics with Marketing with French MA (Hons)
Study economics and the wider business environment, with a focus on marketing in today’s multi-channel environment combined with French
Business Economics focuses on economic concepts, theories, and principles. Learn how these are applied to various business activities inside businesses or organisations and across the wider business world.
You’ll develop a strong understanding of the role of marketing in today’s multi-channel environment and how marketing fits into a wider organisational context.
In order to become an effective marketer, and be able to allocate resources and tap into growth opportunities, you need to understand all economic factors relating to target markets, particularly around emerging markets.
You'll also study one or two French modules in each level, either as a beginner or at intensive level if you have previously studied the language at Higher/A-Level.
The MA degree should be your choice if you have a stronger interest in the arts, or social science based subjects.
If you have any questions about the admissions process, studying, or living in Dundee, please contact us