Technology Innovation Management module (AC51005)
20
AC51005
Semester: 1
About the Module
AC51005 will have students develop a commercial market understanding that complements technical and computer science knowledge and an understanding of product management. Ultimately, students will have an understanding of the roles of product development and product marketing and the potential career path of product development for engineers.
The module is a mix of case studies, practical exercises and theoretical topics. The theoretical topics will be delivered by business professionals and staff from the University. There will be a number of case studies which will involve entrepreneurs giving a talk about their work, how they develop products for the market, and how they market these. We are hoping that their enthusiasm will ignite the class and provide a unique view of the business world.
Credit Rating
There are 20 SCQF points available on this module.
Module Timetable
| Week | Subject |
|---|---|
| 1 | |
| 2 | |
| 3 | |
| 4 | Introduction to module - Product Management Session 1 |
| 5 | Product Management Session 2 |
| 6 | Product Management Session 3 |
| 7 | Product Management Session 4 |
| 8 | Intellectual Property |
| 9 | Guest Lectures |
| 10 | Project Presentations |
| 11 | Class Test |
Assessment and Coursework
Coursework counts for 100% of the final module mark.
Assignments
Marking criteria are provided on My Dundee for all assignments so that you know what we are looking for when we are marking your coursework. Please ensure that you refer to these when completing assignments.
| Title | Week Given | Week Due | Effort Expected (hours) | Value (%) |
|---|---|---|---|---|
| Essay | 1 | 4 | 10 | 10 |
| Desk research and interview plan | 4 | 7 | 10 | 20 |
| Market report and presentation | 4 | 10 | 40 | 40 |
| Class test | 11 | 11 | 30 |
Resources
All course material is available on My Dundee. This includes copies of lecture materials, practical exercises, and assignments. The reading list for this module can be accessed from My Dundee and provides recommended materials for completing the module.