International Business with Marketing in Practice BSc (Hons)

A degree in International Business with Marketing is all about learning how businesses work around the world and how to create strategies that make brands thrive in global markets. If you dream of travelling, meeting people from different countries, or working for a big global company, this could be the perfect fit for you.

You’ll explore how businesses connect with customers worldwide and build brands that stand out. It’s an exciting path that opens doors to creative, impactful careers where you can make a difference on a global scale!

This degree has economics at its core and combines this with topics in Business and Management to give you a wide-ranging set of skills for a huge variety of careers.

You will study topics like:

• micro and macroeconomics
• globalisation
• applied policy
• business strategy
• research methods
• marketing strategies
• principles of marketing research
• branding
• marketing for change

BSc International Business with Marketing in practice is a 3-year degree. A three‑year degree route is often called advanced entry or direct entry. This will allow you to begin your studies in the second year of the course. As a result, you can finish a standard Bachelor Honours degree in three years rather than the usual four.

This will let you fast-track your studies, saving time and money while gaining the same high-quality education and career-ready skills as a 4-year course.

Studying International Business with Marketing is a great choice if you’re excited about working with people from all over the world and tackling global challenges.

You’ll learn how companies grow and succeed in different countries. You will learn how to understand other cultures. This will be combined with how to create marketing strategies that connect with customers worldwide.

From navigating international trade to building standout brands, this degree gives you the skills to make an impact on a global level.

If you want a career that could take you anywhere in the world, this could be your first step.

At the University of Dundee School of Business, you’ll enjoy an interactive learning experience. This will blend traditional teaching with modern technology.

Our hybrid approach combines in-person classes and online resources. This will give you the flexibility to learn your way.

With small, engaging classes, you’ll have plenty of opportunities to connect with your classmates and professors.

This method ensures you get a high-quality education while staying supported, no matter where you’re from.

Our in-practice degrees are all about building skills that set you up for success.

You’ll develop leadership, teamwork, and problem-solving skills. This will be done through:

• real-world industry projects
• majority funded internships
• networking with industry professionals

With a focus on hands-on learning, you’ll graduate ready to take on the global business world and stand out in any career you choose.