Working in collaboration with local tourism sector
Published on 27 October 2021
Successful funding application made by Visit Dundee to the VisitScotland ‘Destination & Sector Marketing Fund’.
Dr Keith Dinnie, Head of Management and Marketing in the School of Business, was closely involved in a successful funding application made by Visit Dundee to the VisitScotland ‘Destination & Sector Marketing Fund’.
Visit Dundee has been awarded £70,000 from the fund. The objective of the fund is to encourage destination and sector groups in Scotland to collaborate to develop strong visitor propositions that are reflective of post-Covid-19 trends.
Commenting on this award, Keith said, ‘As a Non-Executive Director on the Board of Visit Dundee Ltd, I was delighted to be involved in this successful funding application, which will make a significant contribution to the post-pandemic recovery of Dundee as a vibrant and attractive tourist destination. This application succeeded in large part because it embodies a close collaboration between the public and private sectors, between Visit Dundee, Dundee City Council, and many other stakeholders in the city.
The application also aligns closely with the Tay Cities Region Tourism Strategy 2019-2024.