TikTok entrepreneur set to cross Caird Hall stage
Published on 21 June 2022
A University of Dundee student graduating this week is celebrating not only his study success, but also the two-year anniversary of launching his now-viral TikTok account
Davide Patron (22) is a well-known name on TikTok, especially amongst those in his native Italy. In the past two years he has jumped in popularity online by sharing English language tips, amassing a whopping 10 million views per month on the video-sharing platform and gaining over one million followers across both TikTok and Instagram.
Davide, from Mogliano Veneto, is fluent in English, but it’s his received pronunciation that has made him a popular online teacher of the language. In conversation, Davide leaves no traces of his Italian accent and he found that friends, family and strangers wanted to learn this way of speaking the language.
During the first lockdown in 2020, friends encouraged Davide to start posting on TikTok, a time when the app’s download stats had boomed.
“During lockdown I was in Barcelona on Erasmus,” said Davide. “I was already helping my friends with English, giving some tips and tricks on how to pronounce words and phrases, things that I’ve learnt throughout the years.
“At that time my friends were using TikTok for fun and I thought it had great potential. I thought I’d use it for something positive, educational in this case, and started posting my tips and tricks. Within a week, one of the videos exploded and went viral. Lots of people loved my content and the feedback was very positive. People said I made learning fun, so I carried on.
“I never thought this venture would grow as far as it has. I started it just for fun and because I wanted to help people learn English in a relatively fun way.”
Davide’s account has continued to grow. Over the past couple of years, the Finance graduand has turned his success into a business, publishing a book, English Survival Kit, and selling online courses to those eager to learn how to perfect their English pronunciation.
Although he has found great success online and has plans to continue the mini lessons, Davide has decided to also explore other career options.
“I’m definitely going to carry on doing what I’m doing,” he said. “But there’s a few other things I want to explore too. My parents are supportive but slightly sceptical of my online success and how it will work in the long run. Luckily for them I have a grad scheme lined up.
“My plan after graduating is to move to Glasgow. I really like Scotland and want to stay in the country.”
Despite his love for Scotland, Davide is yet to film a video introducing Scottish phrases to his fellow Italians.
“I do have plans for a ‘Scottish week’ on my accounts,” he said. “I’ll look at pronunciation and slang, but I need my friends’ help for those videos!”
The University’s Graduation ceremonies take place at Caird Hall from 22-24 June. Thousands of 2020 and 2021 graduates will also return to Dundee from 28 June-1 July for special ceremonies in lieu of their original graduations, which were unable to be held in person due to Covid-19 restrictions.
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