£50,000 Funding Award for Visit Dundee
Published on 18 February 2021
Dr Keith Dinnie plays leading role in Visit Dundee’s successful application to the Sector & Destination Operational & Market Readiness Fund
As a Non-Executive Director on the Board of Visit Dundee Ltd, Dr Keith Dinnie, Head of the Management and Marketing Team at UDSB, played a leading role in Visit Dundee’s successful application to the Sector & Destination Operational & Market Readiness Fund administered by VisitScotland on behalf of the Scottish Government. On Monday 15 February 2021, Visit Dundee was awarded £50,000 from the fund, the maximum amount available.
The purpose of the Sector & Destination Operational & Market Readiness Fund is to support established Scottish Tourism Sector Groups and Destination organisations that are facing funding challenges, to support them in their core operational functions to ensure organisations are sustainable and in a position to actively promote Scotland as and when Covid-19 restrictions are lifted. It is a one-off fund that is entirely focused on operational and market readiness; it will not support marketing campaigns or promotional activities.
Keith said, ‘We are delighted that Visit Dundee has been awarded this funding. Like many other sectors, tourism and hospitality has been hit hard by Covid-19. This funding will enable Visit Dundee to be in a strong position to achieve its core mission of increasing overnight stays in the city, once the Covid restrictions are lifted. Working closely with Dundee & Angus Visitor Accommodation Association (DAVAA) was key to this successful funding application. We look forward to continuing that collaboration as well as strengthening Visit Dundee’s relationships with other tourism and hospitality organisations and businesses in the city and surrounding region.’