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Biography
Dr Yujia Huang is a researcher, lecturer, and design strategist specialising in design entrepreneurship, business innovation, AI–human collaboration, design thinking, strategic design, and experience design. Drawing on extensive industry experience alongside academic research, she adopts a systematic and transdisciplinary approach to addressing individual, organisational, and societal challenges through design-led innovation.
Yujia is the lead author of the textbook Design Thinking for New Business Contexts, which bridges academic theory with contemporary industry practice through practical design thinking methods and critical perspectives on innovation and business development. Her wider research and publications focus on applying design thinking to support strategic innovation, business transformation, and user-centred experience development.
She actively contributes to the global design research community as an international peer reviewer and track chair for leading journals and conferences, including DRS, DMI, IASDR, EAD, and CUMULUS. Her international collaborations across the UK, China, EU, and the US support knowledge exchange and enhance the social and economic impact of design research and innovation.
Research
As Principal Investigator, she leads the Royal Society of Edinburgh (RSE)-funded project Creative Strengths: Exploring Strength-Based Pathways to Design Entrepreneurship in the Age of AI and previously led the British Council UK–China Connections Through Culture project Design for Heritage. She has also contributed to major international research initiatives, including the AHRC UK–China Creative Industries Research and Innovation Hub and the China National Social Science Fund Major Art Project on Design Innovation and National Cultural Soft Power.
Her current research interests include:
- Design entrepreneurship and entrepreneurial ecosystems
- Human–AI collaboration in creative practice
- Design thinking for business innovation
- Strategic and service design
- Creative strengths and future employability
- Experience design and user-centred innovation
- Innovation and entrepreneurship education
Research collaboration: Yujia welcomes opportunities to collaborate with researchers, industry partners, public organisations, and creative practitioners on interdisciplinary research, knowledge exchange, and innovation voucher projects.
Open for PhD supervision: Yujia welcomes enquiries from prospective PhD students whose research interests align with her expertise. She is happy to discuss potential research topics, collaborative projects, and funding opportunities.
Teaching
Yujia is a Fellow of the Higher Education Academy (FHEA). She leads curriculum design and teaching in AI for creative practice, design thinking with AI, design entrepreneurship, innovative design practice, and employability across undergraduate, postgraduate, and doctoral programmes. Her teaching extends beyond the Design School to the Business School, where she delivers tailored design thinking and innovation sessions for MBA, MSc Entrepreneurship and Innovation, and MSc Marketing and Branding programmes. She is passionate about empowering students to apply design knowledge and creative thinking to address real-world business and societal challenges.
Industry Engagement: Yujia welcomes businesses, entrepreneurs, experienced designers, and creative practitioners to contribute to teaching through guest lectures, workshops, live projects, and knowledge exchange activities. She values partnerships that enrich student learning, provide students with insights into contemporary professional practice, and foster meaningful collaboration between academia and industry.
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University projects to receive RSE funding
Four University of Dundee research projects have been named recipients of funding awards by the Royal Society of Edinburgh (RSE).
