Dr Seemab Farooqi


University of Dundee School of Business, School of Business

Marketing & Management, School of Business

Portrait photo of Seemab Farooqi
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+44 (0)1382 385355


Seemab Farooqi is a Lecturer HRM (Teaching & Research) at University of Dundee Business School. She is Equality, Diversity and Inclusion Coordinator for the School and responsible for developing School’s EDI Action plan and coordinating EDI initiatives with University wide efforts.

She is also an academic member of CIPD and Fellow of HEA. Previously Seemab had a taught at University of Loughborough and Stirling. Her academic qualifications at postgraduate level are in the Management Sciences (combined degree with Marketing, Finance and HRM) field and her PhD degree is in Management (University of Stirling). Her thesis was entitled “Decentralized service delivery arrangements and institutional performance” the Case of Pakistan Local Government Reforms. In it, she developed an integrated model to examine the applicability of Public management models to developing country like Pakistan and assessed the relationship between decentralisation, accountability and performance of local governments.

Seemab has contributed to the development and delivery of UG and Masters modules over the last 15 years of her academic career using and developing innovative teaching methods to deliver high quality and effective teaching at all levels to equip students with the skills, attributes and experience required for their future careers. She carries out a range of administrative tasks within the Dundee Business School and provide academic support and supervision to students. She is also supervised PhD and Professional Doctorate students.

She is the international lead for Pakistan, Go-abroad coordinator for marketing and management and accessibility lead for School of Business. She is also part of University Athenea Swan Self-assessment team and Inclusive Curriculum Design Steering group of University of Dundee. She is also an EDI coordinator for School of Business and coordinated School’s  EDI initiatives and arrange/host seminars and panel discussion for students and staff. She is also part of Scotland can do collective(https://candocollective.com/) and actively engage and participate in public engagement activities and developing academic-industry linkages.    


Her research interests are broadly in the area of public policy, performance management, digital business & entrepreneurship and issues of inclusion and diversity. She was awarded Best Reviewer Award in 2019 for Emerald journal (Gender in Management: An International Journal). She is currently working on two research projects: 1) The role of digital financial institutions (FinTech) on the social and the financial Inclusion and 2) The impact of Covid 19 on Social Enterprises and SMEs’ Ecosystem.

Summary of research expertise

  • Public sector management
  • Performance management
  • Co-Production - user and third sector involvement in service provision
  • Entrepreneurship
  • Digital businesses

Research themes

  • Health, Welfare and Education
  • Entrepreneurship, Innovation and Creativity
  • Markets and Governance

Impact and knowledge exchange

Seemab is a member of Scotland Can Do collective, a community rooted in the ‘Scotland Can Do’ ambition Home | Can Do Collective | Enterprise Support and actively participate in their event and meetings. She has been selected for their Resilient leadership programme 21/22. Scotland Can Do Forum marked the beginning of a journey to explore how they could build a world-class entrepreneurial ecosystem for a joined-up approach to enterprise support across the public, private and social enterprise sectors. She has arranged webinars knowledge exchange seminars:

  • Knowledge Exchange webinar between Scottish and Pakistan FinTechs and academics.
  • Panel Discussion on Publishing 2021
  • Trainer of the Lead Trainer for Canadian International Development Agency CIDA, 2006
  • Decolonising the curriculum Workshop
View full research profile and publications


Module leader and lecturer:

  • Strategic Human Resource Management
  • Applied Human Resource Management
  • Principles of Human Resource management
  • Creative Interventions for Change and Innovation
  • Understanding Entrepreneurship in a Global Context
  • Practicing Entrepreneurship: Starting Your Business