Dr Keith Dinnie
University of Dundee School of Business, School of Business
Marketing & Management, School of Business
Associate Dean, Engagement
+44 (0)1382 384376
Keith is Head of Team for Management and Marketing. He joined UDSB in January 2018 and was Programme Leader for the newly introduced MSc International Marketing degree programme and pathways before taking on the Head of Team role.
After completing his undergraduate studies at the University of Edinburgh, Keith graduated with an MSc Marketing from the University of Strathclyde. He then completed a PhD in marketing from Glasgow Caledonian University. He has published in many leading journals, including Marketing Theory, Annals of Tourism Research, Tourism Management, Journal of Business Research, and European Journal of Marketing. He is the author of the ground-breaking book, Nation Branding – Concepts, Issues, Practice (Routledge), which has been translated into Chinese, Japanese, and Korean.
Summary of research expertise
- Country/Nation branding
- City branding
- Markets and Governance
Impact and Knowledge exchange
Keith is highly active in public engagement, primarily through the following roles:
- Non-Executive Director on the Board of Visit Dundee, Ltd
- Member of Dundee Brand Group, Dundee City Council
BU42008 Branding and Marketing Communications
BU51026 Place Branding for Cities, Regions and Countries
BU51030 Digital Asset Management
BU52025 Digital Marketing
BU52039 Brand Management and Strategy
The University of Dundee is teaming up with a local microbrewery to explore ways of creating novel food products from leftover ‘spent grain’ to reduce waste and ensure a more sustainable brewing process.
Dr Keith Dinnie plays leading role in Visit Dundee’s successful application to the Sector & Destination Operational & Market Readiness Fund
Dr Keith Dinnie, Head of Management and Marketing at the School of Business (UDSB), has returned from Tokyo where he was invited by the Japan Transport and Tourism Research Institute (JTTRI)