Dr Keith Dinnie

Senior Lecturer

University of Dundee School of Business, School of Business

Marketing & Management, School of Business

Portrait photo of Keith Dinnie
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+44 (0)1382 384376


1-3 Perth Road


Keith Dinnie is a leading authority on place branding for cities, regions and nations. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice (Routledge, 2007). The book is now in its second edition (Routledge, 2015). He is the editor of City Branding – Theory and Cases (Palgrave Macmillan, 2010). His books have been translated into Chinese, Japanese, Korean and Russian.

He joined University of Dundee School of Business in January 2018, having previously taught at Middlesex University (2015-2017), Windesheim University of Applied Sciences (2014-2015), Breda University of Applied Sciences (2011-2013), Temple University Japan Campus (2008-2010), and University of Strathclyde (2004-2006).

Keith has delivered seminars, conference speeches, presentations and lectures in the United States, United Kingdom, France, Germany, Iceland, Portugal, Greece, China, Korea, Malaysia, South Africa and Japan. His research focuses on the application of strategic brand management techniques within the domains of tourism promotion, export promotion, inward investment attraction, and public diplomacy. His research covers the branding of cities and regions as well as nations.

He has published in journals including Marketing Theory, Tourism Management, Place Branding and Public Diplomacy, Journal of Current Japanese Affairs, European Journal of Marketing, Journal of Brand Management, and International Marketing Review. His research and consultancy work includes projects conducted on behalf of market-leading consultancies Landor Associates and Burson-Marsteller, as well as innovative research conducted into the field of place branding amongst senior decision-makers and brand consultants on a worldwide basis. He is the founder of Brand Horizons consultancy.

He has advised the United Kingdom Government’s Department for Environment, Food & Rural Affairs (Defra); the Korean Presidential Council on Nation Branding; and he has recently been appointed to the Dundee Brand Group responsible for the branding of Dundee city and region.


Summary of research expertise

  • Nation branding
  • City branding

Keith Dinnie's research focuses mainly on place brand management for cities, regions, countries and other localities.

In March 2018 he was awarded a University of Dundee School of Social Sciences Interdisciplinary Incubator Grant (IIG) for the project 'Place and identity in Dundee: Using archive materials to connect place branding and place making'.

In May 2018 he was awarded a University of Dundee School of Social Sciences Strategic Development Impact Funding grant for the project 'Innovation in provenance branding: A multi-sector approach'.

View full research profile and publications


BU51026 Place Branding for Cities, Regions and Countries

BU52039 Brand Management and Strategy

BU52025 Digital Marketing



Dr Keith Dinnie, Head of Management and Marketing at the School of Business (UDSB), has returned from Tokyo where he was invited by the Japan Transport and Tourism Research Institute (JTTRI)

Published on 9 April 2019