Dr Keith Dinnie


University of Dundee School of Business, School of Business

Marketing & Management, School of Business

Associate Dean, Engagement

School of Business

Portrait photo of Keith Dinnie
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+44 (0)1382 384376


Keith is Head of Team for Management and Marketing. He joined UDSB in January 2018 and was Programme Leader for the newly introduced MSc International Marketing degree programme and pathways before taking on the Head of Team role.

After completing his undergraduate studies at the University of Edinburgh, Keith graduated with an MSc Marketing from the University of Strathclyde. He then completed a PhD in marketing from Glasgow Caledonian University. He has published in many leading journals, including Marketing Theory, Annals of Tourism Research, Tourism Management, Journal of Business Research, and European Journal of Marketing. He is the author of the ground-breaking book, Nation Branding – Concepts, Issues, Practice (Routledge), which has been translated into Chinese, Japanese, and Korean.


Summary of research expertise

  • Country/Nation branding
  • City branding

Research themes

  • Markets and Governance                                     

Impact and Knowledge exchange

Keith is highly active in public engagement, primarily through the following roles:

  • Non-Executive Director on the Board of Visit Dundee, Ltd
  • Member of Dundee Brand Group, Dundee City Council
View full research profile and publications


BU42008 Branding and Marketing Communications

BU51026 Place Branding for Cities, Regions and Countries

BU51030 Digital Asset Management

BU52025 Digital Marketing

BU52039 Brand Management and Strategy

Media availability

I am available for media commentary on my research.

Contact Corporate Communications for media enquiries.

Areas of expertise

  • Regeneration



Dr Keith Dinnie, Head of Management and Marketing at the School of Business (UDSB), has returned from Tokyo where he was invited by the Japan Transport and Tourism Research Institute (JTTRI)

Published on 9 April 2019