Dr Amy Cameron FHEA

Amy leads on the strategic development and delivery of communications and public engagement (PE) activity for the Faculty of Life Sciences (FLS), ensuring activity is impactful, evidence-led, and aligned with Faculty, University, and external stakeholder priorities.

She acts as the primary communications link between the Faculty and the University's Directorate of External Relations, providing strategic advice and delivering integrated communications campaigns that raise the profile of research, academic expertise, student success and organisational achievements.

Her role includes leading internal communications, managing digital channels and web content, developing multi-channel campaigns, identifying and promoting impactful stories, and translating complex research into accessible and engaging content for a wide range of audiences. She work closely with academics, students, funders, media colleagues and external partners to strengthen the visibility and impact of faculty activities.

Alongside communications, Amy leads and supports a diverse portfolio of patient and public involvement and engagement activity, developing strategies, delivering training, advising on grant applications, coordinating events and partnerships, and evaluating impact using both qualitative and quantitative approaches. She has built strong relationships with schools, community organisations, patient groups, researchers and sector partners to deliver meaningful engagement opportunities that connect research with society. She was a member of the Faculty team responsible for the successful submission and award of a Gold Engage Faculty Watermark from the National Co-ordinating Centre for Public Engagement's (NCCPE) in 2017. In 2018, Amy completed the NCCPE Engage Academy.

She contributes actively to institutional committees, national networks and sector initiatives, sharing best practice and supporting developments across public engagement, research impact and communications. Her work has included developing award submissions, supporting equality charter activities, contributing to external reporting, and fostering collaborations that enhance the reputation and reach of the Faculty and University.

Background

She has a background in academic research as prior to joining the Faculty, she was a Postdoctoral Researcher in the School of Medicine. Throughout her research career, Amy participated in public engagement through the development of activities and as Education and Outreach Representative on the Society for Endocrinology Public Engagement Committee. Amy was a Science, Technology, Engineering & Mathematics (STEM) Ambassador for over a decade (2010 - 2021).

To further enhance her practice, Amy has gained a Postgraduate Certificate in Teaching in Higher Education in 2015 and subsequently became a Fellow of the Higher Education Academy. While undertaking this qualification Amy taught within the University and at the Dasman Institute in Kuwait.