Dr Ammar Javed

Ammar Javed is a Marketing lecturer at the University of Dundee School of Business. He received his PhD from the FAST School of Management, National University of Computer and Emerging Sciences, Pakistan. He is a seasoned academic with nine years of university-level teaching experience. During his teaching career, he taught several marketing modules at the undergraduate and graduate levels. In addition to teaching, Ammar has seven years of industry experience working in Marketing, Sales, and Information Technology.

His research interests are consumer behaviour, social media and influencer marketing, brand management, marketing strategy, marketing research, and consumer ethics.