Behavioural Insights for Managers module (BU52024)
This module gives a broad understanding of economic techniques and displays how they can be used to solve various Human Resource (HR) problems in a company.
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BU52024
Behavioural Insights for Managers is a course that teaches you how to apply principles from behavioural science to improve managerial practices. It explores factors influencing human behaviour, decision-making, and behaviour change techniques. The course will help you understand and influence employee behaviour effectively, addressing biases and barriers to enhance performance, and create a productive work environment.
Topics included (but are not limited to):
- extrinsic vs intrinsic motivation
- social norms
- anchoring
- labour force participation
- job search methods and
- whether a company should seek to recruit internally or externally.
What will you learn
In this module, you will learn:
- basic ideas about incentives in economics (moral hazard/ efficiency wage)
- extrinsic vs intrinsic motivation/Social norms
- relativity-loss aversion, fairness etc
- anchoring, reputation and culture of the firm
- gift exchange outside and inside the firm/reciprocity
- relationship-specific assets, commitment, group theory
- status of agency theory/ economic theory
- entrepreneurship and bargaining
- labour force participation
- job search method
- Trade Unions and Collective Agreement
- investing in human capital
- job-market signalling
- performance measurement & pay for performance
- promotion tournaments
By the end of this module you will be able to:
- display good knowledge and understanding of economic concepts and principles, which can be applied to Human Resource (HR) problems in a company
- abstract the essential features of complex and dynamic HR environments
- employ key economic concepts and analytical techniques to structure problems in a variety of HR decision-making contexts
- interpret and comment on results obtained from such problem-solving exercises
Assignments / assessment
The coursework compromises the following:
- in-class test (20%)
- essay 1,000 words (20%)
- written final exam (60%)
Teaching methods / timetable
You will learn through:
- lectures (16 hours in total)
- workshops (8 hours in total)