Ada Ung

For the D&AD brief, I created a campaign ‘Be Myself’ which aims to boost self-confidence and raise awareness through a typography-led approach. It allows audiences to spread positive messages and kindness with stickers that are using fonts in Google fonts. The campaign also encourages individuals to share their stories on social media and build an environment where everyone can feel confident to be their authentic selves. It builds a sense of connection and support against appearance anxiety and unrealistic beauty standard.

I developed a branding design for the limoncello brand ‘Ciclo Estivo’ for Hatch brief. It is an alcohol company that produced limoncello based in Sorrento, Amalfi Coast in Italy. The concept of the name means the loop of summer. The brand identity captures the feeling of Summer with bright colours and funky typography, it aims to reflect that essence in a limoncello that is fresh and perfect for sipping on a summer day. It invites all of you to get in the happiness, refreshment, and relaxation of this continuous summer loop!

My personal project is a publication that explores the future of mapping, augmented reality (AR), and virtual reality (VR). In the future world, the mapping will be an easy task with AR technology. Furthermore, we may have our second life in the Metaverse. The publication aims to provide insights into the current trends, challenges, the definition of space and future possibilities of augmented reality and virtual reality.