Adam Gregory

These two projects are two of three major briefs I completed for my final year degree submission.

Chivas Cinder was submitted for D&AD, channelling the perseverance of the 'hustler generation' into a new product for Chivas that appeals to the hard workers of the future. The bottle is designed primarily for nightclub environments, with an extremely stylised glass exterior, mimicking the patterns and colours found in cinder - wood that has been partially burned but still has combustible matter in it. This draws a direct comparison to the hustler mindset - persevering and coming back stronger to strive for success, even in the face of adversity; never letting the flame be completely extinguished.

The Light from the Doorway is a publication designed for submission to the International Society of Typographic Design, answering a brief centred around the 100 most influential books of all time. I chose The Doors of Perception by Aldous Huxley, which issued recreational psychedelic use into the mainstream and paved the way for the counterculture peace movement of the 50s and 60s. The publication follows the influence surrounding the famous book, from its writing all the way to how it has affected the current generation. This content is combined with a typography-focused design language.