Heather Tulloch

Graphic Design BDes (Hons)

In my final year, I explored how my skills as a visual communicator can inspire change, influence behaviours and encourage conversation.

About

Heather Tulloch

In my final year’s work, I explored how my skills as a visual communicator can inspire change, influence behaviours and encourage conversations that have a positive affect on our lives and communities.

A publication produced for the International Society of Typographic Designers, invites the reader to consider the lesser known ways that people put things in order. The publication offers a contemporary take on Carl Jung’s Theory of the Unconscious and his study of the human psyche, exploring the structure of the mind through typography. 

For my RSA project, I explored how design could solve problems that inspire behavioural change within our society, encouraging people to think and act for the long-term. Inspired by ancient pilgrim traditions, I designed and branded an app that connects a network of ancient pathways and walking routes, encouraging people to connect with their surroundings and adopt a slower pace.

The course has taught me the importance of thinking conceptually and that making intellectual choices to solve challenges create more meaningful designs. Having the freedom to experiment and explore, I challenged myself to try new things whilst gaining expertise in the design fundamentals that underpin everything. My understanding of how these things intertwine have only strengthened my skills as a visual communicator and I’m excited to take my first steps into my career.

ISTD: The Conscious and Unconscious Mind

Book cover

Front Cover of ISTD publication

Book open with example spreads

Example Spreads of ISTD Publication

Three pictures of magazine pages open showing example Spreads from ISTD Publication

Example Spreads from ISTD Publication

Fold out feature from ISTD Publication

Fold out feature from ISTD Publication

Magazine open at different pages

Example Spreads of ISTD Publication

The Future Way App

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