Teaching and assessment for International Business with Marketing in Practice BSc (Hons)

Macroeconomic decisions are made every day that impact our lives, you will learn more about these Policies and how governments make their decisions.

Using Econland, an economic simulation game, you will have the chance to make the Macroeconomic decisions and learn how the theories work in practise.

In-person customer experiences are now no longer separate from the digital world, with online reviews, social media tags, online ordering and delivery tracking. You will be encouraged to develop your own ideas of how these two worlds can combine to give the best possible level of service.

As mobile, social, cloud, and big data come together we see the emergence of digital business strategy. Acquire the ability to leverage digital technologies to transform the customer value equation and drive competitive advantage.

Microeconomic analysis is the study of individual economic units such as households, firms, and markets to understand their behaviour and decision-making processes. It examines factors like supply and demand, pricing, production, and consumer choices to provide insights into the allocation of resources and economic efficiency.

You will be introduced to marketing strategy principles and theory and gain a practical understanding of their methods.

The module will focus on the strategic marketing planning process by exploring the various steps of strategy development and creating a strategic marketing plan for real-life clients.

This module examines the business environment with a focus on developing and growing a business in Scotland.

Understand and apply human resource management key practices, including job design, recruitment and selection, performance management, and employment relations. This module uses a case study approach, helping you to synthesise your knowledge and develop a critical appreciation of human resource management practices in a business context.

Businesses are now expected to care people and the planet, as well as profit.

Through up-to-date examples of 'business in the news', you will learn about the issues that place demands on businesses beyond the bottom-line. You will also learn how business can respond to such issues and events.

Learn a variety of skills and understand key variables that are important in managing projects to meet objectives in a wide range of contexts.

Explore essential areas in Operations Management, including product/service design, capacity management, inventory and supply chain management, lean operations, quality management, and project management.

Each topic will be discussed in depth, enabling you to analyse and solve complex problems related to production, goods, and services.

The course will provide an introduction to marketing research, a range of techniques to collect information to help organisations take informed marketing decisions.

You will concentrate on the design of market research projects, how market research data is collected, and the implications this has for analysis.

In this module, you will think about marketing communications both strategically and critically.

You will explore how marketing communications help brand building, how they can be used to change consumer attitudes and behaviours and how these persuasion processes can be done in an ethical manner.

You will learn the best practices in team formation, working within a team, leading teams, and managing multiple teams in a multicultural world. The ability to manage teams that can communicate effectively, and overcome barriers to achievement, is a critical skill for any manager.

This module combines both theory and practical, it means that upon graduation from your undergraduate degree you will already have experience of working as a business professional. The Pagoda Project support you in finding a suitable Internship from which you will write a report with the support of a supervisor.

Sustainable Supply Chain Management integrates environmental, social, and economic considerations to optimise operations, reduce impact, unethical practices, and promote long-term viability, innovation, and responsible global commerce.

From a practitioner's perspective, leadership is not just a theoretical concept but a practical and applied skill set that individuals develop and employ in various professional roles.

Organisational change can be a daunting task, especially in today's rapidly evolving world. This module will equip you with the essential skills needed to plan and execute successful change.

Time will be spent to discuss the role of Change Management professionals to give an insight into this important role.